In this article, I’m going to share 10 of the top trending women’s clothing products to sell in 2019. And, I’ve got good news. Women’s Clothing and Accessories was the top performing niche for dropshippers in both 2017 and 2018 — and, it’s still leading the pack in 2019.
So, let’s jump in.
1- Beach Kimonos & Shawls
They were a big hit last summer, and the trend is poised to keep growing this year. And, it’s not difficult to understand why. They’re comfortable, stylish, and help to protect wearers from the sun — a must-have for all fashionable beach-goers.
Now, one downside to selling clothes online is sizing. Every customer hates ordering something online, only to try it on and find it doesn’t fit. But, that’s what’s so great about this product. Beach kimonos and shawls don’t need to fit perfectly to look brilliant. And because of this, you should hopefully receive fewer returns.
2- Ruffle Socks
There’s been a steady upward trend in ruffle socks for a while now, and they can make a great addition to your catalogue. These products pair perfectly with sleek shoes or some well-chosen ankle boots. And, with plenty of colours and styles to choose from, you should be able to find something a little different that not many other people are selling. However, Ruffle socks are more of an alternative fashion product. So the key here is to hone in on your exact target market.
To do this, start by defining exactly who your ideal customers are.
- How old are they?
- Where do they live?
- What kind of jobs do they have?
- What are they into?
- Who do they follow online?
- How do they like to spend their time?
- And crucially, will they love ruffle socks?
Bottom-line: To succeed in your marketing efforts, it’s crucial to know exactly who your ideal customer is.
Cardigans have been steadily growing in popularity since way back in 2008! And, this is a fantastic product for dropshipping, as there are tons of colours, patterns, and styles available. This means there’s a higher chance of you being able to find a product that stands out.
But best of all? Unlike many women’s clothing products, you can sell different types of cardigans all year-round. And once more, the loose fitting nature of cardigans means that sizes don’t need to perfect for your customers to look and feel great. So, consider adding this classic women’s clothing product to your store in 2019.
4- Crop Tops
Crop tops have crept back into fashion, and are once more a must-have item. One of the best things about this product is its versatility. A quick Google search will return tons of articles showcasing all of the ways that crop tops can be worn. So, make sure to highlight this benefit when selling this product.
You can do this by showcasing plenty of pictures featuring the product being worn in many different ways. Use the opportunity to inspire your customers, and impress upon them what an essential item of clothing the crop top is.
Blazers have also made a huge comeback in recent years. And if you’re looking to establish a more upmarket brand, adding this product is a must. However, getting the right fit is very important when it comes to blazers. So, make sure to have detailed sizing information available, and showcase it clearly on your product page.
What’s more, make sure that your return policy is helpful, efficient, and clearly visible. You want to reassure customers that if their blazer doesn’t fit, it’s not too difficult or costly for them to return or exchange the item. That way, customers who are on the fence will be more likely to buy.
6- The Tank Top
Tank tops have seen a resurgence in recent years, and they’re a staple of any summer wardrobe. And, the research shows that the tank top is set to remain a popular item this year. However, this isn’t a new trend, so you’ll need to cut through the competition to land sales.
A good way to do this is to find a unique product design that’s different in some way — and so, is more likely to catch people’s eyes. You could also focus your marketing efforts on other, more eye-catching products, and then work to cross-sell customers this item once they’re browsing on your store. This would help boost your average order value, and increase your revenue.
7- Sports Bras
Sports bras have been steadily increasing in popularity since way back in 2011. Thanks in part perhaps, to other trends like yoga.
Just be careful when you’re marketing these products, especially if you decide to use Facebook ads. Because any ads that contain seductive imagery are likely to be rejected by Facebook. But, if you’re looking to dive into the activewear or athleisure niches, sports bras can be a great addition to your catalogue.
8- Floral Dresses
This classic piece of women’s clothing has been steadily growing in popularity every summer since 2012 — with high amounts of interest during the summer. Now, with so many options to choose from, the challenge will be pairing the right type of dress and floral pattern, with what your target customers are going to be most likely to buy.
So once again, make sure you have a clear idea of exactly who your target customer is. Thankfully, if you use Oberlo, you’ll be able to test plenty of floral dresses quickly and easily.
Gingham is now anything but square. The chequered patterns made a real come-back last summer, and are set to become even more popular this year. This is particularly great if you’re just starting out with your store, as you could create an entire store based on this fashion trend alone.
And, as you would expect, there are tons of different products, styles and colours to choose from. So, if you’re looking to create a dropshipping store with a unique angle, consider gingham.
Rompers have stormed back to popularity in recent years, and are sure to be hugely popular in 2019.
But, like Tank Tops, this steady trend has been happening for a while, and there will be plenty of competition already out there. This is why differentiating your store is so vital to success.
If you want to create your online store, check this Step by step guide. You can build your Shopify store in 30 minutes.
Muammer is a Marketing Analytics Manager at Turkcell. His mission is to empower entrepreneurs and to help them achieve their goals. He also has a passion for illustration.