In response to the coronavirus, government institutions and businesses have taken important steps to save human lives. These regulations are changing the economy, consumer buying habits, and our day to day routines. A lot of people are thinking about starting a business right now, and for very different reasons. If you’re looking to build a business and sell products that has short term growth potential, sells products based on fear, and runs ads that could potentially get banned on Facebook, this article is not for you. But, if you’re looking to build a business and sell products that has long term growth potential, helps people adapt to this new way of life, and practices ethical marketing practices, then read on. In this article, you and I will talk about 20 ethical product ideas that you can start selling in coronavirus economy.
Entrepreneurs like you, entrepreneurs who are thinking in the long term and are adding value to people’s lives, are going to be critical to the way this economy goes forward. So if you’re ready to explore some product ideas to sell in coronavirus economy, then let’s get started.
The products that you and I are going to dive into in this article are wide ranging. You can use these ideas to build an online stores to sell products that you develop, print on demand products, or products that you source from other suppliers. If you’re sourcing products using the dropshipping business model, then you don’t pay for a lot of inventory upfront. Instead you only pay for the product after you get a sale, and then you have your supplier ship products directly to your customers.
I’m going to use the dropshipping business model as we go through these prodcut ideas. That’s because a lot of drop shippers use Spocket to source products to sell. And in this article, I’m going to use Spocket to give you examples of the different product ideas to sell in coronavirus economy that we’re going to talk about.
1- Hoodies and Sweat Shirts
Life from home is a new normal in coronavirus economy. And so if you’re going to build an online business, you need to make sure that your products fit the needs of people who are living and working from home now. Now, we’re going to start with the product ideas that are all about helping customers stay comfortable. And the first is, hoodies and sweat shirts. You can sell hoodies and sweatshirts like this one.
When you do, make sure to target your audience with language that talks about staying comfortable in the home. Now the difficult things about hoodies and sweatshirts is that you need to be unique. You can either design your own hoodies and sweatshirts with a print on demand service for source hoodies and sweatshirts that have a bit of a novelty aspect to them.
The second best product idea in the same vein of keeping people comfortable are socks. Here again, you’re looking for socks that are particularly comfortable, something that you look at the photo and it just looks so soft and warm that you wanna slip your feet right into them. That’s why I love these socks here, that I found on Spocket. You can also sell novelty socks. And if you do, what you’re going for there is sparking a little bit of joy in people’s day to day routines. That’s something people are really craving now, as they work and live from home.
3-Sleepwear and Pajamas
People are spending more time at home and they might want to spruce up the way they look even when they’re dressing down for bed. This pink pajama set is a great example. It allows people to stay comfortable while they’re living and working from home whilst feeling maybe a little bit elegant and pretty. That’s the kind of copy you’re going to go for if you decide to build an online business around this kind of luxury lounge and comfort wear category.
4- Mobile Accessories
Now if you’re a dropshippier, you’ve heard others talk about selling phone cases or holders that you can mount onto a car. Guess what? People aren’t going out of their houses as often. And so the demand for an interesting phone case, or something that mounts onto the car, isn’t really there anymore.
What is there is the demand for holders that help people use their phones within their houses more efficiently. Think about it, if I’m face timing someone from bed here, I’m going to like something that I can maybe mount so that I could look into the screen without constantly having to hold it. Same thing if I wanna watch Netflix on my phone.
5- Lap Desks
Number five on our list of online product ideas in coronavirus economy is to sell laptop stands or lap desks. Within this category, you don’t have to restrict yourself to laptop stands. You can also sell things like keyboards and mice. The important thing is that you sell things that are ergonomic. That signals to customers that they can use accessories like these to work from home in a way that’s good for their posture and their body alignment.
6- Gaming Accessories
A lot more people are spending their time gaming now that they’re staying indoors. If you know this niche, look for ways that you can build a store to cater to the needs of people who are gaming more often. Just a word of warning, make sure that if you’re selling accessories, like controllers and things like that, you know that they’re compatible with certain devices. Otherwise you’re just going to get a ton of customer questions about whether they can use your products or you’re going to get skepticism and customers are going to bounce. Far safer to sell accessories like these, which can fit over a wide range of different gaming consoles and accessories.
People are going to tell you that no one is buying jewelry in coronavirus economy as it’s being affected by the coronavirus. I love it when people make blanket statements like that because it means there’s a ton of opportunity that no one is getting creative with. So for example, I love this tiny monogram necklace. It’s small, but it’s a little indulgence that helps people feel like they’re taking care of themselves and taking pride in themselves during this difficult time. I like to think of this as tiny treats jewelry. And actually that domain name is available, so go get it and start selling jewelry that helps people feel good about themselves.
8- Home Storage Solutions
Home storage solutions are going to be big in this coronavirus economy because people are spending so much more time at home. Look for products that help people organize what they already have or products that help people manage their home more efficiently. This niche is going to continue to grow as people continue to buy in preparation for uncertain times. So get really familiar with home storage solutions and get really creative with stores if you go in this direction.
9- Kitchen Accessories
With restaurants and cafes closed in response to the coronavirus, a lot more customers are spending more time in the kitchen. That includes me. As people spend more time in the kitchen, whether they’re making bagel sandwiches or other recipes, they’re going to be looking for accessories that help them become better home cooks. I really like kitchen accessories like this juicer that help people use fresh produce better. It’s actually really hard for some people to find flour every time I go to the grocery store. That means that now is not the time for me to get into baking or pursue other hobbies that need flour. However, still it’s easy access to fresh produce, so kitchen accessories that have to do with using produce are going to be something that people more likely to shop for.As well as first aid kits.
10- Home Decor Products
Because people are spending more time indoors, they’re going to look for ways to improve their surroundings. However, they’re not going to want to spend a ton of money on these projects. Remember they can’t necessarily go to their local home improvement store anymore and just pick up whatever they want. Look for little signs, wall decals, and other accessories that you can sell in your online store to help people bring that little bit of joy into their homes.
People are going to be spending a lot more time sitting in weird positions that they don’t normally sit in. Whether they’re working on their laptop from their couch, from their bed, or from a newly reconfigured remote workstation, they’re going to look for solutions that help those positions feel more comfortable. And that’s where you come in. Either create or source cushions that help people get more comfortable in these new positions.
12- Pet Toys
Think about all the items that customers could buy to help them live in peace with their pets in their own homes. Remember these are customers that are used to being able to go to work and come back to their pet. Now their pet is with them all the time. One niche that I think you can really serve customers with is quiet pet toys. These are toys that customers can use to entertain their pets without distracting them as they try to join an online meeting.
13- Hobby Space
People are looking to explore more at home hobbies. This could include knitting, it could include embroidery, or it could include this new thing called 5D diamond painting. I’ll be honest, I don’t really know what this is, but I saw that it made its way into its own category on AliExpress and that told me that it’s probably trending as a hobby. I’d look more into this, or use a hobby that you already have and know and love, to build your own online store with Shopify.
Okay, so I’ve actually seen some videos saying that there’s no way you can sell shoes when everyone is staying at home. I disagree. I actually think that there’s one category of shoes that you definitely can sell and those are house slippers. House slippers are comfortable, you don’t need exact sizing for them to fit, and kind of like socks as we talked about earlier, house slippers can help spark some joy, and bring some comfort into people’s lives. So while everyone else is ignoring the shoe category when they’re starting their online businesses, get creative, because I think there’s opportunity to really own a category or with house slippers.
15- Family Products
You can do a lot to serve parents during this time. Remember, parents are going to have to work from home and entertain their children at home at the same time. One technique that helps with this is having separate spaces so that the child knows where they can play, and maybe that improves the chance of them staying there as the parents work. That’s why I think place space mats could be good for their own online store.
If you want to explore other ways to sell to parents so that they can entertain their children, I think that’s a great idea. I would just caution you that if you’re sourcing products from other suppliers, don’t sell products that children could put in their mouth and potentially choke on. It’s just a liability that you don’t wanna have on your plate right now.
16- Fitness Accessories
Gym is what a lot of people are doing to stay fit and even to stay sane while they’re spending more time indoors. One product idea that you can start to cater to the needs of people who are working out indoors is to sell fitness accessories. Resistance bands like these are a great example of lightweight accessories that people can use to get a big workout from the home.
If you decide to sell something like resistance bands, there’s tons of content opportunities. You can create ‘how to’ guides to give work out ideas and draw people to your store for free.
17- Running Accessories
I’m still allowed to go outside if I’m going for a run or exercising. And as a result, I’ve seen a ton of joggers that I’ve never seen outside before. People are taking up running as a way to get outside and stay fit during this time with limited exercises. And you can cater to this group by selling them running accessories that makes this hobby easier. So, I like this burnout shirt because it allows people to burn their fat easier in less time.
Hiking is another way that people can get outside while still being a healthy distance from other people. Help people develop their hiking habit by offering hiking accessories. That’s a great online business idea for someone who already is a hiker and knows how to speak the language of that market.
19- Beauty Products
Women usually go to a salon to get my nails done, but salons are closed. So now, if they want nice nails, they have to do that work themselves. So, a fantastic business ideas about beauty would be to look for products that help people maintain their self care routines from the comfort of their home. However, if you’re sourcing products elsewhere instead of, say, making them yourself, be careful that you’re not sourcing products that people could apply directly to their skin. People could have allergic reactions, and again, that is just not a liability you wanna sign up for right now.
20- Home Monitoring Accessories
I don’t mean security. I mean accessories that help people monitor different aspects of their indoor lives. In this case, I really like home monitor that allows people to gauge humidity in their apartments. More and more people are actually starting indoor gardens, and so gauging humidity is an important part of keeping those gardens flourishing. Look for other ways that you can help people measure humidity or temperature in their own homes in smart ways and accessories that help them to do this.
That was a lot of online product ideas to sell in coronavirus economy in one article. Do me a favor, drop your online business or products ideas in the comment section. Entrepreneurs like you and I have a critical role to play in helping people to take care of themselves during this time period. We don’t need to be greedy with our ideas. There’s a lot of space to run here.
As a reminder, Spocket is free. So you can click the link to sign up for it. Once you sign up, it’s free forever. And as another reminder, Shopify is extending its free trial from 14 days to 90 days. Both of these combined means you have a lot of time right now to start building your business, and I hope you take advantage of it…
Muammer is a Marketing Analytics Manager at Turkcell. His mission is to empower entrepreneurs and to help them achieve their goals. He also has a passion for illustration.