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How to Create a Unique E-commerce Brand
Today I’m going to be covering how to create an e-commerce brand. There’s a fundamental difference in e-commerce —the difference between creating an e-commerce store and creating an e-commerce brand. A lot of inspiring entrepreneurs I talk with don’t understand why brand is important or even what the concept of brand is. A brand isn’t […]
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How to Keep Customers Happy in Business World
It seems everyone is looking to become more efficient these days, and that holds true for customers as well as companies. Just listening to common catch phrases can be a big clue of how busy everyone is: promises of enhanced productivity, speedy checkout systems, and easy returns are all used to keep buyers engaged with […]
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Fast Fashion Strategy: How Zara Took Over The Fashion World
The fashion industry might seem small and unimportant, especially in today’s world, when clothes couldn’t be cheaper and more available. But make no mistake, there is money in fashion, so much so that the second wealthiest man in the world made his fortune in this industry. That’s why the topic of this article is the […]
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The Success Story of Nike: How to Build a Billion-Dollar Brand
Nike, the world’s most popular and biggest sportswear company. In just over 50 years, one man’s dream of better shoes turned into a global corporation worth over $100 billion. Today, we’re going back to the earliest days of Nike to figure out how that magic happened and what the ingredients were to their success. The […]
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How to Start Branding Successful Dropshipping Business
Today I’m going to write about branding your e-commerce business. The importance of branding can’t be overstated. Good branding will set you apart from your competition and keep customers coming back. But how do you go about branding your business? What does that even mean? Instead of explaining branding with vague terms like ‘visual identity’ […]