Let’s take a look at one of the top product niches on Oberlo. Usually, products in selling jewellery niche start trending right now and stay that way until the New Year. Stick with the article to see if you think it’s a product worth importing into your store.
Ranked by Oberlo order counts, Jewelry has been in the top five niches over the last three years. Back in 2016, it was even number one. Let’s take a look at this rankings table so we can go one level deeper and see what kinds of jewellery within this niche are popular among customers.
Here we see the nine most popular types of jewellery to sell online with Oberlo. Necklaces and pendants, bracelets and bangles, and rings are the most popular among customers. They were the top three performing types of jewellery respectively, going back to 2016.
In the next couple of paragraph, we’re going to discover why selling jewellery like this online is a sustainable, steady dropshipping business, and then we’re going to look at the ways in which you can start selling jewellery too. And if you’re still not convinced that you’ll get sales with jewellery, I have a powerful app to share with you that is proven to help convert traffic into checkouts. So stick here to find out what that is.
All right, so why should you start selling jewellery online?
Among jewellery professionals, the answer comes in three words: “Female Self-Purchase”.
According to Forbes Female self-purchase refers to the growing trend of women purchasing jewellery for themselves in ever increasing numbers. Women also happen to be more frequent online consumers than men. That means with jewellery, we have a buzzing target market, in an industry that is worth approximately $70 Billion, and growing annually.
Dropshipping is perfectly suited to catching these female jewellery customers who prefer to shop online.
Why Should You Select Selling Jewellery as Dropshipping Niche
Jewellery doesn’t take up much packaging space, and it’s light, both of which make it a great product to dropship. Thanks to small packaging, your shipping costs will be relatively low. So, I recommend ePacket shipping.
Selling jewellery online comes with the advantage of sizing. Unlike clothing, most customers don’t need to try on every piece of jewellery to know whether it will fit or not. This helps when it comes to attracting impulse purchases.
There is a huge selection of beautiful and unique jewellery available on Oberlo for a wide range of prices. You can import new or different pieces to your store in minutes. Meaning you can offer more jewellery choice to your customers whenever you see a shiny new market opportunity.
All right, ready to look at how we can sell and market these beautiful bad boys?
Fundamental Tips For Selling Jewellery
1. Supplier Vetting
Purchasing jewellery is said to be an emotional purchase. Consumers buy jewellery to commemorate occasions, as a reward, because the piece is pretty and it makes them feel good, the reasons go on. That said if your shipping and product quality undermines that purchasing experience, you could end up with customers who are disappointed in the product upon delivery, and that could lead to returns.
To avoid this, vet the supplier you are interested in. And don’t settle until you are sure that your supplier’s shipping times are true and that the product is as described and depicted.
2. Store Presentation
When it comes to selling jewellery online, appearance is everything! Start by taking care of how you look by building the right kind of online store. Shopify has a range of website themes created specifically for online jewellery stores. They offer benefits perfectly suited for selling online, from design and layout to mobile device responsiveness, and even SEO.
3. Product Photography
Once your store is up and running, go ahead and take some beautiful product pictures. People like to feel an emotional response to the item when they shop for jewellery. So melt their hearts with lovely product imagery of your jewellery pieces. You don’t need an expensive camera and a studio. I think well organised macro photos work best with jewellery. And the best way to do it is to keep it pretty, keep it simple. You can check these 12 Great Product Photography Tips for more.
Once you’ve covered these three essentials, it’s time to start selling popular jewellery products.
But where do we start?
Perhaps the real question here is not where, but when. That’s because interest in jewellery remains consistent all year round.
If we look at these spikes here on Google Trends, something interesting emerges. We see that virtually all types of jewellery begin to skyrocket around Thanksgiving and reach their peak around Christmas and the New Year. We could say that all those pioneering female self purchases are what maintain consistent levels of interest throughout the year.
But what explains those sharp increases in interest between fall and winter?
Here’s a hint: those female self purchasers aren’t just buying themselves jewellery for the holidays. They, along with many other people, are buying jewellery as a gift for someone else.
Jewellery makes an incredibly popular gift. Which is why this next stat is worth remembering: In the US, the three holidays with the highest percentage of gift giving are:
- Christmas 96%
- Mother’s Day 74%
- Valentine’s Day 70%
If we factor in that most people use Black Friday as an opportunity to do their Christmas shopping, then we can safely say that these are the holidays when you should be importing jewellery products to your store, planning your marketing efforts, and ramping up your ad spend. And you can ramp it up smartly too. By setting up strategic ad campaigns on Facebook. So for holidays like the big ones I just mentioned, why not run ads announcing special deals.
Offer Free Shipping
Free shipping is a good deal to offer, as we know online consumers like it. The offer of free shipping is a popular one among merchants. Here’s one way of making your shipping deal stand out and seem even more appealing with zero extra effort required. Make the user feel like they are getting an extra special offer by saying your free shipping is exclusively available to your Facebook fans.
Campaigns like free shipping are awesome. You can target consumers according to specific demographics, like age, gender, location, interest, and whether these users are connected to your business.
If you run a campaign like this, remember to stick to a strict daily budget on your ad spend, and to set a deadline for the end of your run. And if you offer free shipping, don’t forget to include that cost in your sale price. Targeting your audience is pretty seamless on Facebook.
Simply fire up Facebook Business, head to audience insights, and start defining groups. Like I have here with a potential audience for our chakra healing bracelet. The great thing about Facebook Business is it gives you an idea of how likely your target audience is to interact with your ad.
As we see on the right, the median ads clicked for our group is 40, compared to the median for Facebook, which is just 13. That’s very encouraging indeed.
When you get this part of Facebook ads right, you can generate sales for your store, or likes for your page. And if you do get more likes than sales, then don’t worry, cos I’m about to tell you how valuable they are. You can increase your audience and reach these likes by using Sponsored Stories.
Sponsored stories let advertisers take word of mouth recommendations and promote them. You’ve probably seen them before. I see Sponsored Stories when my Facebook timeline shows me that one of my friends liked a new page. It’s an effective way Facebook helps boost brand lift for online businesses. And with your boosted reach, you’ll get boosted the traffic coming your store’s way. Then it’s up to you to put the final marketing touches in order to convert traffic into sales.
Converting Traffic Into Sales
That’s a problem we hear from dropshippers from time to time, and it’s why I said I would share a resource with you now that can help.
Socialphotos is a Shopify app. Once you connect it to your store the app scans Instagram for content that is related to your business. Then it adds that content to your product pages. So to complement your product images, socialphotos glams up your product pages with user-generated content of your jewellery being worn by actual customers.
The Socialphotos team claim that online stores that use the app benefit from a 5% sales lift and a 9% conversion lift.
Muammer is a Marketing Analytics Manager at Turkcell. His mission is to empower entrepreneurs and to help them achieve their goals. He also has a passion for illustration.