Today we are diving into the home decor niche, and we’ll kick off this article by looking briefly at what home decor is and why dropshippers should start selling home decor products online. Then we’ll look at five home decor products that I have picked from the Oberlo marketplace. They will give you a good idea of what products are selling in high numbers right now, as well as an idea of the range of home decor items you can dropship through Oberlo. After that, we’ll look at ways you can run a successful home decor business online. And to finish, I have a special home decor bonus for those who stick around to the end. With this bonus, you can get right to work on Facebook advertising in the home decor niche. And what I’m giving you is free. Not bad for just reading an article, huh?
Why Might You Consider Selling Home Decor Products Online
The home decor niche is made up of products that enhance the aesthetics and atmosphere of a house. Products in this niche include paintings, frames, posters, wall mirrors, furniture, vases, decorative stickers; pretty much anything you can imagine in a house that is there for its beauty and appeal. Now that’s the “what is it?” taken care of, now for the “why home decor?” part.
Oberlo’s data shows that the home decor niche consistently generates tons of sales for dropshippers. We know it’s a niche that gets results.
Now that might be great for those dropshippers but what about you and anyone else who hasn’t picked the product to sell yet: What if you want to start selling home decor products online too?
Well, you can. According to a report by Allied Market Research, the global home decor market is expected to hit $664 billion in value by 2020, growing by 4.2% along the way. That’s a huge increase and a promising sign if you want to join this market and start dropshipping home decor.
5 Hot Home Decor Products
Alright, that’s some useful context to know for this niche, so let’s head into the overload app to see the five products I have picked out for today. These home decor products have been generating considerable orders recently. If you’re ready to start dropshipping, you may consider them for your store.
First off we have this dreamy night sky wall tapestry, which immediately transports your customers to a magical starry forest right from the comfort of their own living rooms.
Second, we have this Technicolor lion-inspired artwork for the home. But hold on, what’s that in the product title? It says “DIY”. This is a paint-by-numbers product, and it is shipped to your customers unfinished. But the charm here is that they get the privilege of bringing the lion to life in a blaze of colour using their own hands.
The next product is hands-on, as well. This is the wall sticker scratch-off world map. With this map, the owner can record all of their travels anywhere in the world simply by scratching off the layer of material on that country.
The fourth product is this vinyl based wall clock, which would jazz up any room or hallway in the home.
And finally, we have this 20-piece incense cone set. It comes with a sweet and tiny Buddha burner to complete the spiritual mood that this home decor product brings to the household.
Okay, what did you think of those products?
They’ve certainly been generating plenty of sales recently but how exactly have merchants been getting those sales?
Here is a Success Story!
These two guys are Jackie and Albert. They started their home decor store as an experiment. Sort of like a case study to help them get more clients for their marketing consultant work. Well, what an experiment turned out to be.
They have since generated over $700,000 in revenue, and they are set to exceed a million dollars in less than a year.
How did they market their online store?
To begin with, Jackie and Albert tested out several home decor products with Facebook Ads. They finally landed on one that paid for its own ad campaign as well as the campaigns of other products that they had tested before.
Then they took that product over to Instagram. Albert told us that what was key was that they could use excellent pictures of their products which were shot by a professional photographer. These images were actually part of the products listing when they imported it to their store.
They didn’t have the pictures taken themselves, but that shouldn’t stop you from investing a little in product photography anyway as we are about to see that it make all the difference with a home decor store.
Jackie and Albert set up a carousel and on Instagram. It was nothing spectacular; a simple carousel ad like this one that appears in the Instagram newsfeed. Jackie and Albert’s customers could scroll through the various colourways of their product before clicking through to make a purchase. The product continued to sell, and from there they scaled up into the six-figure business they are now.
There is a lot more to Jackie and Albert’s story, and it’s a great example of the kind of hustle you have to put in if you want to make a success of dropshipping. So go get inspired and read about their journey, but do it after this article because I have a pro tip for you now that’s going to help you get your hands on great photography for your home decor products.
It’s a hack many home decor dropshippers use. The trick is to find influencers and bloggers that fit the home decor niche.
Bloggers and influencers already know the importance of having good imagery on their feeds. They rely on it for likes and shares and engagement so they will have the camera equipment needed to take good pictures or at least the means of getting access to such equipment. Get in touch with bloggers and influencers and send them free samples in exchange for product shots.
And bingo! You don’t have to spend time and energy arranging photo shoots and hiring expensive gear for your pictures. Simply arrange a deal with your blogger or influencer whereby you get image rights too. And there you have it: great images you can use in your own marketing and advertising. And just like the lion painting, let’s not forget that you can always do it yourself if you really want to.
Muammer is a Marketing Analytics Manager at Turkcell. His mission is to empower entrepreneurs and to help them achieve their goals. He also has a passion for illustration.