In today’s article, I’m going to be giving you five tips to make money from print-on-demand stores. If you don’t know what print-,on-demand is, then I highly recommend you check out this article where I take you through how to set up a print-on-demand Shopify store.
All right, so let’s jump straight into it.
1. Sell Products That Customers Can Customize Themselves
Emotions are key. They’re even more important when it comes to print-on-demand compared to normal, standard dropshipping. If you can inspire emotions in a customer, whether it’s adoration, envy, jealousy, humour, it will increase their desire to buy, which will thus increase your conversion rate. This is especially important when it comes to print-on-demand because, if we’re going to be brutally honest, they are quite expensive to buy in the first place.
Like any business model out there, print-on-demand has its own advantages and disadvantages. One of the disadvantages is the higher cost to purchase the item for the customer, but one of the advantages is that you can get much higher conversion rates because you can super customize a product to what the customer truly wants.
By being super targeted to what the customer really desires, you trigger their emotions, and you increase your conversion rates, and you can sell items for a premium higher price.
Do you know what makes a product super targeted?
One that customers can customize themselves.
Yes, there are print-on-demand services that allow customers to either engrave an item with a custom message or upload their own photos, and this happens automatically without you having to do anything.
2. Use This App to Get Customers to Buy More
Be very vigilant at getting the customer to buy more than one item. And here is a Shopify app that will help you do that.
Bold Custom Pricing, what this app does is it adds a table to your chosen product pages showing customers if they buy more than one item, they can get a discount. The app will automatically calculate and apply the discount when the customer does purchase multiple of the same item.
Not only does this app entice the customer to buy more than one, but it also triggers the thought in their brain of, “hey, what if I did buy more than one?“
Of course, it’s not a cheap app, so I do recommend that you install it and take advantage of the relatively long free trial period right before you’re going to go and start testing and advertising products.
3. To Scale Your Store, Hire a Designer
While Shutterstock is great to get started with, once you’ve got a flow of sales coming in, you’re going to want to shift to a designer to make you custom artwork that will be protected by copyright. And on the plus side, having a designer is very important to help scale your store fast as well.
Now, having a good designer on your team is very important because you need a constant flow of designs coming in for you to test. You don’t know if the first design will work or the tenth design. You need to run ads to it, see the analytics to see what will work. It really depends on how well your designers can create those designs and also your knowledge of the niche and how competitive it is as well.
You can go to is Upwork.com. You can actually search all the designers and post a job listing. Normally, the price normally ranges $20 to $25, depending on the complexity of the design. And the other two places you can look at is 99designs or Freelancer.com. And the good thing about these two sites is you can run contests through them and have other designers create designs for you, so you can compare on which design you want and which designers you want to work with. So that is a really good way if you don’t know what you’re looking for, you can have other designers come up with the concept for you, and you can compare that way. .
4. Do Not Use Fan Art
-It is illegal
You can not open a Fornite store, you can not open an anime store that is based on existing anime properties. It is illegal, even if you hire someone to create original fan art based on it.
It doesn’t matter that it’s fan art, creating artwork that is derived from copyrighted characters or trademarked images or logos is flat out illegal unless you have explicit permission.
Now I know I’ve addressed the issue in the past about selling items from AliExpress that infringe on copyrights and trademarks, but many people get understandably confused when it comes to fan art in print-on-demand.
For example, check different Fortnite T-shirts that you can buy on Etsy that will be made using print-on-demand services. These shirts infringe on copyrights and trademarks.
Because, well, even though Epic Games, creators of Fortnite have a pretty liberal fan art policy, they explicitly do not allow this at all.
And even if a company doesn’t have a blatant disclaimer on their website as Epic Games does, keep in mind that it is by default illegal unless you get explicit permission.
5. Use Pinterest to Find Winning Designs
There are plenty of different places you can go to get design ideas, but the first place I’d normally go to is Pinterest. The reason why I go to Pinterest first is that it’s a social network, and people can actually pin what they like to their own boards.
So the more pins a certain design is getting, that gives me an indicator that this design is popular. So what I would then do is get the idea, get inspired by that design and create something unique to me. I don’t want to copy any design pixel for pixel, that’s just not what we do, and it can actually hurt us in the long run. So any designs that you find, you should customize it to your own business.
With Pinterest, it’s really easy to search for designs, all you have to do is go niche plus design, but the downside by doing that is everyone will be searching that way, so you have to think about unique ways to search on Pinterest to get unique ideas.
So what you can do is search for tattoos. So, niche plus tattoos.
The reason why you want to do that is because people who tattoo their body with a certain design, that means they’re super passionate, and if it’s a good design, you can get inspired and put it onto a different product.
So design research, there’s plenty of different places. Other than Pinterest, you can go to Etsy as well, and you can read the reviews and see what people are saying over there.
When it comes to design testing, you can actually ask your customers what they want or email that question to your email list, like, what do you like more, A, B, C or D? And then get the reply and see what people actually liked and then run ads to it. Another way is just the structure of your campaigns.
If you’re running Facebook ads, you can actually have two ads created inside an ad set, and Facebook will rotate to see which one gets the most engagement and show that one more often. Then you know, product one is working more than product two, and then you can focus all your ad budget on product one.
You can also use product reviews on Etsy, Amazon.com or my article to get inspiration for writing fantastic product descriptions.
Muammer is a Marketing Analytics Manager at Turkcell. His mission is to empower entrepreneurs and to help them achieve their goals. He also has a passion for illustration.