Today we are taking a look at a product from the category which got the most orders in 2018 on Oberlo. Leggings in the women’s clothing and accessories category. We are going to touch briefly on why leggings are so popular right now. We’ll look at some awesome examples of leggings and the suppliers who you can source them from on Oberlo. I will share tips with you how exactly you can start selling leggings online. And then I’ll reveal a solid market that’s really hot for leggings right now.
Leggings have undergone something of a rebrand in recent years: Gone are the days of leggings that go hand in hand with goofy ’80s workout videos.
Nope, now leggings belong to an ultra cool trend in fashion called athleisure. Athleisure it’s clothing designed for fitness and other athletic activities that are also worn on other occasions like running errands, while travelling, at school or a social event.
The whole idea of athleisure-wear, in a nutshell, is that sportswear is breaking out of the gym and becoming a more prominent part of people’s everyday fashion choices. We can see the rise in interest in athleisure wear over the last few years in this google trends search result.
Leggings make up a huge part of athleisure-wear, which is why we’re going to talk about them today. If we check the hashtag “#athleisure” on Instagram we see that five of the first six posts feature women wearing typical versions of modern-day leggings.
The female-to-male ratio we see here sums up the athleisure-wear market quite nicely. This is an industry being driven by female purchases. It’s worth eighty billion dollars and extremely popular.
Rihanna promotes athleisure clothing to her follower base of over 600,000 fans on Instagram. Beyonce even co-founded an athleisure wear fashion brand. And if it’s good enough for Beyonce and Rihanna then it’s good enough for you and your customers.
So let’s get to work work work work work and know more about dropshipping athleisure leggings with Oberlo. There are countless leggings listed on the Oberlo marketplace and they are ideal for tapping into the demands of today’s consumer of leggings. Suppliers on Oberlo offer a selection of different types of leggings we’ve got workout leggings, thermal leggings, colourful printed versions, mesh leggings, and many, many more for you to choose from, including leggings for kids and men.
But we’re talking about women’s leggings because this niche has got the legs to be a lasting success for dropshippers. And while I tell you why let’s take a look at a couple of pairs of leggings that are selling really well right now.
Leggings get more popular in colder months keeping legs warm when temperatures drop. Even so, they still sell well in summer. That’s because there are types like Capri leggings, which are shorter. Leggings are ideal for dropshippers because they are a light product suitable for ePacket shipping.
Most leggings on Oberlo cost between $5 to $10, and can be sold for prices of up to $30. That’s a healthy profit margin indeed. And to boost those profit margins leggings are great because they don’t get returned as much as other products.
For two reasons:
- Thanks to their material, there’s very little chance that these leggings will get damaged on their way to the customer.
- Leggings are stretchy, so the size doesn’t have to be exact for the leggings to fit a variety of body shapes. That means more customer satisfaction.
If you would like to test out some of these stretchy bad boys on Oberlo, I recommend selecting some test leggings from three Oberlo Verified Suppliers who offer a wide range of models. Bessky Technology, irobotbox, and Aapex Trading all have enough variety for you to get started with dropshipping leggings. This range of choice and styles is really handy when it comes to defining audiences for your Facebook advertising.
Pro Tip: Scandinavia is an awesome set of countries to target with your leggings. And in particular Sweden. Swedes just love leggings. The product category bottoms account for more than a quarter of all orders from Sweden in the women’s clothing category of Oberlo.
Now let’s talk about how you can market leggings on Instagram. We can get in front of this audience quickly and efficiently on Instagram. If you are running your own Instagram account, then post attractive shots of your leggings in a yoga environment and make use of hashtags that real people are following but aren’t too saturated.
Like these hashtags:
And then we have Instagram influencers. They would be great for helping us get our first sales on our yoga leggings. We can start by sending a DM to some female yoga influencers. We can offer a free sample of our leggings in return for some promotion in the influencer’s posts.
Alternatively, you could provide the influencer with a generous discount, which might prompt them to buy leggings for themselves. Afterwards, we simply ask that influencer feature our leggings in one of their posts. When you do this we recommend creating a post like this one with your influencer. The great thing about this kind of post is it uses a hashtag that people engage with the hashtag is #workoutideas. It has around 180,000 posts, meaning it’s a hashtag that isn’t too saturated either.
Now, speaking of saturated. You might be thinking: yikes! The market for yoga leggings seems full of competition. Well, dropshipping is inherently competitive, but it doesn’t mean new entrants can’t compete.
Good branding, smart marketing, and targeting the right audience will always trump market saturation. While we’re on the subject of smart marketing, let’s talk about two apps that will help you get sales.
Product Reviews allows you to add a customer review feature to your products. This app provides social proof that your products are worth buying. When potential customers see other customers’ positive reviews, they’re more likely to add your leggings to their carts.
Customer reviews made through this app are search engine friendly, which can also help drive traffic to your store. And Product Reviews is customizable so that it fits in with the design of your store.
2. Sales Pop
Sales Pop displays purchase activities via real-time recent sales notification pop-ups. That means that visitors to your store will see that other people are buying your leggings, and they’ll also know which leggings are popular. This really boosts your social proof and is a great way of inspiring users to hit that Buy Now button.
If you’re just pumped to build a store and start selling leggings then wait, don’t run off yet! Because I’m about to tell you which market is currently hot for leggings right now.
Muammer is a Marketing Analytics Manager at Turkcell. His mission is to empower entrepreneurs and to help them achieve their goals. He also has a passion for illustration.