When you hear ‘Instagram’, you might think that it’s just an app that you can use to share pictures and videos with your friends. But as an entrepreneur, it’s a powerful platform that offers a HUGE opportunity to help grow your e-commerce business. If your business already has an Instagram account, but it’s not driving sales, it’s time to revisit that strategy. And today, I’m going to show you how to utilize a secret weapon – carefully curated hashtags.
What are Instagram Hashtags?
Before we dive into the nitty-gritty of using Instagram hashtags to grow your brand’s reach, let’s quickly cover what they actually are. A hashtag is a singular word, or phrase, with a hash symbol in front. If you’re a frequent social media user, you’ve likely already seen them in action, but if you aren’t, they usually look something like this “#”.
So, what’s the point in using a hashtag?
Well if you post a picture or video on Instagram without a hashtag, you’re only talking to your existing audience. But you probably want your posts to reach the largest audience possible -and THAT’s why you need to add relevant hashtags to every single Instagram post.
Hashtags will open up your content, and your brand, to tons of new, engaged users to like your content, follow your account, and potentially even purchase something from your store! If you don’t add any hashtags to your content, you’ll be relying on your existing following to engage with your new post. This isn’t as much of an issue if you already have a huge following. But if you’re just getting started on Instagram, it’s likely that your content won’t have a large reach, and you might struggle to achieve any decent results.
How to Find the Best Instagram Hashtags?
Now that I’ve explained how Instagram hashtags can help you to generate more likes, more followers, and ultimately more sales, I’ll show you how you can find the best hashtags for your brand. It’s super important to understand that the hashtags you use HAVE to be relevant.
If you sell backpacks, hashtags about unicorns and candy canes aren’t going to bring you the right kind of attention. Thankfully, there are a couple of online tools which you can use to curate a list of hashtags that are perfect for your business. My favourites are TagBlender, Instagram Tags, and
Instagram Hashtags Limit
OK, so now that you’re convinced that Hashtags are important, and you’ve even found a few to test out… there’s one thing to keep in mind: DONT OVER DO IT.
A lot of people get carried away with hashtags and want to put hundreds, even thousands of hashtags on each Instagram post. Sorry guys, there’s a limit of 30 hashtags per post. Instagram doesn’t just put this rule in place to be jerks -they want to ensure that hashtags aren’t taken advantage of and the content on Instagram is relevant to its users.
At first, 30 hashtags might seem like a lot, and you might feel like you won’t need that many hashtags. However, I do recommend that you take full advantage of the full 30 hashtags that you’re allowed to use. Remember, every hashtag that you add allows you to draw in more engaged users to your content.
Measuring Your Progress
As with all marketing activities, it’s important that you can measure the success of the hashtags you use. If you analyse the performance of the hashtags, you’ll be able to validate your choices with data, and it’s always a good idea to be data-informed. You’ll also be able to identify any hashtags which aren’t performing well for your brand, which can help you to improve your future content by removing the poor performers.
There are tons of tools which you can use to analyse the branding performance. Try BrandMentions and Icono square – they’re all great places to start! These tools will analyse your brand mentions, create reports and track branding success for you!
Instagram Top Tips
Before we finish up, I’m going to share with you some of my favourite Instagram marketing tips. Combine these tips with your carefully curated hashtags, and it’s only a matter of time until your next skyrockets.
1. Engage with your followers
This is a great way to solidify your relationship with existing followers and build trust for your brand. Whether it’s answering a comment on your post or liking a followers photo, it doesn’t take a lot of time, but it can help
2. Remember to post frequently!
Building a following on Instagram is tough, and it’s even tougher if you don’t post very often. Try to post at least a couple of times every week – it’ll help you to keep your following engaged.
3. Check out the competition!
Take a look through your competitor’s feeds and note down everything you like, and think about what you could do better. Take good ideas and leave the bad. Learn from your competitors.
As Pablo Picasso once said:
“Good artists copy, great artists steal”.