There could be several reasons, but one of them is probably because you’re not doing a good enough job of actively driving visitors to your site. Here are six practical improvement methods that you can use to increase traffic to your online store today.
Tip 1: Send Free Samples to Instagram Influencers
Instagram is quickly becoming one of the most effective marketing channels for e-commerce merchants. In fact, a recent study found that Instagram provides brands with 25% more engagement than any other social media platform. Additionally, using Instagram is a great way to increase traffic and awareness to your store -especially if you know how to target influencers. So how do you do that?
Well, a great place to start is with the online program Webstagram. Let’s say we want to start a business selling hair products online. If we do a quick search for “hairstylist”, we’re able to pull the following list of popular related hashtags as well as users who have the word “hairstylist” and their usernames or bios. The idea here is to search through the results and try to uncover counts with large followings -try to aim for counts with 20,000+ followers. Take a look at their profile pages, paying special attention to ones that include an email address. This will typically indicate that they are open to product placements, partnerships and advertising opportunities.
Additionally, if a web address is included, you can easily navigate their site to look for a contact page to find an email or mailing address. Keep in mind that not every Instagram user with a lot of followers is willing to feature products from other users. Take a look at their past activity and if it’s something they’re regularly doing don’t hesitate to reach out and see if they might be willing to accept some samples.
Tip number two: Reach Out To Bloggers & Press
A great way to increase traffic to your store is by being featured in a blog or mentioned in the press. Now, you don’t need to target the biggest and most successful people. In fact, your chances of getting featured are better if you aim for people with small to medium audiences, because they’re not constantly bombarded with pitches.
To find bloggers and influencers in your industry simply head over to Google. Take your time looking through the results to see which blogs post regularly on hair products and feature product reviews. Another great place to look for influential bloggers is on YouTube. Try searching for different keywords like “hair advice”, “hair tips” and “hair care”. Then see whether the makers of these videos are regularly posting hair product features or reviews. Just like with Instagram you should reach out to see if they’re willing to accept a sample of your product.
Another tried-and-true method to increase your traffic is landing your business in the press. A good starting point is to target local news sites, community papers and smaller publications that are specific to your industry. Pay particular attention to journalists that have written about products similar to yours or your competitors in the past.
A great online tool you can use to find local journalists or writers that cover your area of interest is Followerwonk. Followerwonk allows you to search for keywords in people’s Twitter profiles. Let’s say you’re trying to find a local journalist in Toronto, we could do a quick search for “Toronto Journalist” and look through the results. You can also narrow your results by adding keyword specific to your industry.
Often, you can find their email address right in their Twitter bio, so you can quickly send them an email. I suggest keeping your email short and compelling and focus on telling a unique story. Highlight what makes you different and position yourself as a local success story.
Tip number three: Post Your Store On Reddit
The whole of the Internet hangs out on Reddit, and in addition to its front page which aggregates the most popular content on the web, there are also thousands of category-specific subreddits. In fact, you can find a subreddit on nearly any subject. To find relevant subreddits, use Reddit’s search feature and type in your keywords of choice. There are a lot of niche subreddits out there. Once you’ve located a subreddit or too specific to your industry, look for ways that you can contribute content without coming off as too spammy or salesy. This might mean submitting a blog post you just wrote or linking to a video to a tutorial you just created.
In other words, try to give and not just take and the community will be much more accepting. Also, it’s important to note that each subreddit has its own specific rules that are displayed in the panel on the right. Some subreddits don’t allow for promotional material so what’s basically posting an ad for your store is not allowed.
Tip number four: Get Friends and Family to Share
Are you at that age when all your Facebook friends are posting pictures of their babies? Isn’t it annoying? Well, many people are sick of looking at photos of babies, but you can probably get away with posting your online store. People don’t launch businesses too often, so it’ll probably be quite unique within your circle of friends.
I suggest that you reach out to your friends and family in a targeted way with personalised messages. Don’t focus on getting them to buy your products but instead ask them to share your store with their networks. You’ll have a higher success rate than reaching out to strangers, and if enough of them share, you might get some sufficient momentum.
Additionally, you can talk about your store in a status update, but don’t post too frequently to avoid irritating your friends. A good rule of thumb is to update your personal page with only one business-related post a day.
Tip number five: Pro-Actively Engaging on Twitter
A great way to get on people’s radar is by actively engaging with them on Twitter. Here’s what you can do:
First, you can generate some follow-backs by following people whom you think would be interested in your store. To do this, we’ll head back to Followerwonk. Just log in through your Twitter account, and search for relevant keywords in people’s Twitter bios and profiles. You can then follow the users who you believe would be interested in your store.
Additionally, you may want to search Twitter for keywords related to your product offerings and then look for a chance to help people or add value in a way that doesn’t sound like a sales pitch. Remember to remind your followers every so often about your product offerings, and you’ll be well on your way to building a following of interested people that will be curious to check out your store.
Tip number six: Write a Blog Post Featuring Influencers
My last suggested tactic goes back to reaching out and connecting to people with audiences -bloggers in particular. But instead of targeting them by sending them a sample of your product. You do it by writing a blog post about them as I do in my blog, and then sending messages to them in an email or on Twitter.
You’re going to be looking for influencers in your industry anyway. So right up to the top people you find and turn that into an easy blog post featuring the most popular Instagram users, bloggers, vloggers and Twitter accounts.
For example, you could write a top 10 list of the most important hairstyle bloggers you should be following, or top 15 Twitter counts you should be following to discover new hairstyles. In the blog post, list them and come up with a short blurb describing what they’re all about. Next, tweet a post to them or send it to them in an email. Try not to be too obvious that you’re just trying to get their attention. As long as your blog post is thoughtful, they’ll be flattered and if they share it with their network, all the better.
Try putting these six traffic increase methods into practice with your business and be sure to keep us posted with your progress.
Muammer is a Marketing Analytics Manager at Turkcell. His mission is to empower entrepreneurs and to help them achieve their goals. He also has a passion for illustration.