In this article, you’ll get a first look at 10 trending products to sell in the home and garden niche is 2019. What’s more, I’ll tell you why these products are trending. You’ll get tips on how to find your own trending products. I’ll also tell you what marketing strategies work when it comes to selling these products.
If you think home and garden niche isn’t for you, I’ve got some statistics to make you reconsider.
According to a 2018 BusinessWire report, the home and garden e-commerce market will grow by $140 billion in the next four years. That growth is fueled by an increase in online shoppers. Dropshipping is one of the easiest ways to capitalize on the home and garden market.
But there are two keys to success in the dropshipping model:
- You have to find the right product.
- You have to get really good at e-commerce.
Alright, let’s get started with the list of the best dropshipping products to sell in the home and garden niche.
1. Scratch-Off Travel Map
When you think of home decor, you probably think of everyday items like lamps or wall art. This trending product stands out because it’s an unusual conversation starter.
Once customers buy this attractive world map, they can use a coin to scratch off the countries they’ve travelled to. The interactive appeal of this map is why it’s gotten over 1,300 sales in the past six months.
What I love about household products like this is how clear-cut the target audience is. If you sell this map, target people who travel regularly. You might target people based on the type of traveller they are or their travel-based interests. This means you have a lot of Facebook audiences to test, and better chances of finding a winning product-market fit.
2. Crystal Water Bottle
This product is trending thanks for increased interested in Feng Shui and New Age wellness. If you sell this product, you just have to be really careful with your copywriting. I’ll explain more, but first, let’s look at the product.
These glass water bottles come with different crystals attached to the base. Some believe that crystal-infused water offers healing properties. That’s exactly why a product like this sells. However, if you market these water bottles, be careful with your phrasing. Do not say that these water bottles have healing properties. That’s a direct claim, and you could get sued for false advertising. Instead, say that some people believe these water bottles have healing properties. That’s an indirect claim, and it’s unlikely to get you in any trouble.
3. Shower Hair Stopper
The best dropshipping problems solve a problem. And a clogged drain is definitely a problem. That’s why this product has sold so well. This star-shaped shower stopper prevents hair from going down the drain. It costs less than $1, meaning you can price it at $9.99 and make a sizeable profit per sale. And boy does this product sell. Oberlo-exclusive sales data reports over 8,000 sales of this shower hair stopper over the last six months.
Marketing this product is straightforward. Use your mobile phone to create a video that demonstrates the problem this product solves. Remind users how unpleasant it is to take a shower with a clogged drain. Show how gross it is to remove hair from drains. And tell users how expensive it can be to hire a plumber. Then introduce this product as a solution to all of your customer’s problems.
4. Pet Vacuum
Shedding is an annoying problem for many pet owners. Dog and cat hair often ends up all over their clothes, furniture, and floor. That is until this product comes to the rescue. This lightweight vacuum removes pet hair from carpet, bedding, car seats, and sofas.
It’s available from an Oberlo Verified Supplier. Oberlo Verified Suppliers are among the most-trusted suppliers on the Oberlo network. But you don’t have to sacrifice your margins to work with a top-notch supplier. This vacuum costs less than $10 with shipping, so you can sell it for $19.99 or even $29.99 and make a profit.
Pet grooming is a pretty solid niche. There are 110,000 monthly searches for “pet grooming,” which indicates plenty of demand.
As you can see, search interest also increases in warmer months, when pets are likely to shed more.
To tap into this market, try reaching out to pet fan pages on Facebook. Offer to pay the page owner so you can post about your store on their page. One Oberlo dropshipper reports that, a few years ago, reposts on fan pages cost between $30-$200 depending on the size of the page. That’s drastically lower than the typical sponsored post of an Instagram influencer.
5. Home Organizer
It’s the home organizer. Products like these are perennial sellers because they solve a problem: They help customers bring order to otherwise messy homes. This desktop organizer is described as a makeup organizer. But as you can see, it’s really a multi-tiered, rotating organizer that can be used for anything. Customers can use it in the bathroom, bedroom, or kitchen.
The savvy dropshipper will see use Facebook ads to determine which user has the most marketing potential. So you might run one Facebook ad describing this as a makeup organizer, and another describing it as a kitchen organizer. See which one performs better. Then pivot your store and sell the type of organizer you already know customers are interested in.
6. Knitted Throw Blanket
If you’re reading this from the Northern Hemisphere, you might be wondering whether anyone will buy this blanket. After all, this chunky-knit blanket looks cosy and warm. But the weather in the U.S., Canada, and Europe are about to get warmer.
Who will pay $50 to $150 for a luxurious throw like this?
The answer: Australians! Well, not just Australians. Anyone in the Southern Hemisphere, where the weather is about to get cooler.
When you’re dropshipping, you can sell to customers anywhere in the world. That’s true, no matter where you are based. You might be wearing flip-flops and hankering for a frosty beverage right now. But your customers might be brewing tea and shopping for knit blankets like this.
Check out the shipping options of this blanket.
Shipping to the U.S. is free with ePacket and takes about 25 days. But shipping is also free if you sell to customers in Australia, and it takes only 11-19 days. Shipping to New Zealand is also free and takes about the same amount of time as shipping to the United States. If you’re dropshipping, the whole world is your market. Keep that in mind when deciding what to sell and when.
7. Pet Bed
Pets are often treated like members of the family. So, it makes sense that customers would want to pamper that pets with high-end home products. That’s where this pet bed comes in. It’s available in six colours and four sizes. Even picky pooch owners can find a bed that suits them. The most expensive bed is $15. I recommend selling these beds for at least $24.99, to make sure you’re making enough money to cover ad costs.
When it comes to advertising, your best bet will be promoting your pet beds on Instagram. But before you reach out to those famous pet influencers, consider dog breed fan pages. These pages have hundreds of thousands of followers. Even so, it might cost less to promote your product on these fan pages than through pet influencers.
8. DIY Wall Art
These are paint-by-number wall hangings that customers take pride in creating themselves. This kit comes with a paint-by-number canvas, brushes, and paints. Customers can order any one of several attractive designs. And they can even order a DIY frame. But the most eye-catching detail about this product is the sales figures.
This product got over 10,000 orders in the last 6 months.
This is a product you’ll want to sell via video ads. Here’s how to drive traffic to your product page: Have someone film over your shoulder as you paint in a section of the poster. Then post the video at 3 or 5 times the actual speed of filming. Customers will pause to watch the video and will try to identify what you’re painting. In your call-to-action, tell customers that they can see the finished painting on your product page.
9. Reversible Umbrella
This is the perfect product to sell in the spring and fall when transitioning weather patterns means unpredictable weather. This umbrella comes in no less than 26 colours and patterns. It’s priced a bit high at almost $30 plus shipping, but you can get away with selling this umbrella for $49.99. The key is to highlight it’s designed.
I highly suggest you create a video ad for this product yourself. Then, target the ad towards cities with a lot of annual rainfall. This is something you can easily Google. If you want to go on step further, localize each ad. So if you target Chicago, mention that this umbrella is exactly what customers need to stay dry in Chicago’s spring showers.
10. Portable Steel Straw
Restaurants around the world are moving away from plastic straws to lower overall plastic waste. If you want to sell home and garden products that reduce waste, this product is for you. This individual steel straw collapses to fit into a portable carrying case. It’s made of food-grade stainless steel, which means it’s plastic-free, dishwasher safe, and reusable. Customers can use this straw instead of plastic straws any time they order a beverage, whether at home or on the go.
To promote this product, create a video ad that explains the environmental benefits of using a reusable straw versus a plastic one. You can also mention that your store donates a portion of sales to organizations that save marine life.
Research shows that customers are willing to spend more on a product if it comes from a brand that practices sustainability. Of course, if you say you’ll donate a percentage of sales, make sure to follow through on your promise.
Which item on home and garden products do you think will be the best seller of 2019? Leave a comment and let me know.
Muammer is a Marketing Analytics Manager at Turkcell. His mission is to empower entrepreneurs and to help them achieve their goals. He also has a passion for illustration.