Whether you’re already running a health and beauty stores online and need some inspiration, or you’re thinking of setting one up, it’s helpful to take notes from the merchants who are crushing it with their health and beauty niches.
If health and beauty is your niche, then you’ll love this article. We’re looking at some of the most inspirational online health and beauty stores on Shopify in 2019. And we’re going to look at what sets them apart from the rest. From genius marketing techniques to savvy product selection, here’s what makes the most successful health and beauty stores on Shopify stand out.
By the way, part 1 of this article focuses on the best Shopify fashion stores. If you haven’t seen it, check it out. And then come back here, because I can’t wait to show you the best health and beauty stores on Shopify in 2019.
Flex sells a potentially life-changing alternative to tampons. This Shopify store raised $4.6 million in the first half of 2016 alone – and it’s still going strong today.
Flex is a product that requires customers to change their behaviour, in this case from using tampons to using Flex. This can prevent customers from buying, but Flex overcomes this challenge by publishing lots of educational blog posts, FAQs, and customer testimonials. This educational content is what turns sceptical browsers into customers and monthly customers at that.
How’s that for an awesome brand name? Nutriseed is a Shopify store that’s all about nutrition. As the name suggests, Nutriseed offers seeds, powders, and ingredients to complement a range of healthy diets.
Nutriseed has grown exponentially in the last few years. From their humble countryside beginnings, Nutriseed has moved up and into a state of the art British manufacturing facility.
Now, Nutriseed sells over 200 products a day. Nutriseed employs some clever marketing techniques to spread the word about their brand.
For example, they encourage users to submit selfies with their product for a chance to win a Nutriseed gift card. Do you think that’s an awesome promotional strategy too?
3. SKINNYME TEA
SkinnyMeTea is an Australian company that sells all-natural detox teas. Founded in 2012, their mission is to help people achieve their health and wellness goals. Only 9 months after this Shopify store started, SkinnyMe Tea was earning $600k in monthly revenue.
How did they do that?
Well, their marketing tactics played a big part in their success. The homepage includes a pop up offering 15% off in exchange for an email address. Once SkinnyMe Tea has the email address, SkinnyMe can employ email marketing tactics to turn the browser into a buyer.
SkinnyMe’s success is also due to the fact that people trust the brand to make good on its health and wellness promises. SkinnyMe earns this trust by working with Instagram influencers like Lydia Millen, who shared this post with her 721 thousand followers.
Concrete Minerals was founded in 2009. This successful Shopify store is all about creating high-end 100% vegan, cruelty-free cosmetics – with a unique twist. Concrete Minerals believes in less and more — that is, fewer ingredients, and more pigment.
Their cosmetics contain no parabens or preservatives and are also 100% gluten-free. Concrete Minerals makes sure to highlight these facts throughout their Shopify store, and this attracts potential customers who are passionate about natural, cruelty-free cosmetics.
As is fitting for a Shopify store in the health and beauty niche, Concrete Minerals is really pretty to look at. They use eye-catching, vivid photography together with simple, bold icons to display their various selling points in a way that allows their customers to understand them easily.
Concrete Minerals also offers customers free shipping worldwide on all orders of $50 and above.
1. KKW Beauty
The next Shopify store rocking the health and beauty market is KKW Beauty. That’s KKW for Kim Kardashian West – you know, the famous Shopify store merchant. KKW is the hugely popular beauty brand founded by Kim Kardashian West.
The products are very high in quality and usually sell out within minutes. It is easily one of the top Shopify stores for cosmetics. Of course, having Kim’s brand associated with everything helps move product. However, it’s worth studying the store layout.
Notice how easy it is to see all of the products available at a glance. The product photography is clear, and the descriptions are straightforward. If you’re running a beauty store online, you’ll benefit from studying KKW’s store design -even if you don’t have the advantage of working with a celebrity spokesperson.
Alright, that’s our list of five top Shopify stores in the health and beauty space.
What do you think of these health and beauty stores?
Are you inspired to start one of your own?
Let me know in the comments. I personally read every single one. Thanks for reading, and if you would like to see more of the best Shopify stores of 2019 and more free marketing advice, hit “get lessons” button.
Muammer is a Marketing Analytics Manager at Turkcell. His mission is to empower entrepreneurs and to help them achieve their goals. He also has a passion for illustration.