With an estimated 5 billion people using mobile devices around the world, it’s no wonder the global phone accessories market is worth over $212 billion.
So, what exactly are people buying besides selfie-sticks?
In 1983, Motorola released its first commercial mobile phone. It was huge compared to today’s standards, offered 30 minutes of talk-time and retailed for a whopping $4000. But it wasn’t until the early 2000’s that people were not only spending money on phones but also accessories.
What Type Of Products Do Phone Accessories Include
When you think phone accessories, protective cases might be the first thing that pops into your mind. But it also includes everything from power banks, chargers, batteries, tripods, headphones, fish-eye lenses, and of course, the selfie stick. Which became so popular that it eventually became unpopular and banned at Insta-worthy locations like sports stadiums, museums, and music festivals.
So, with a multi-billion-dollar industry at your fingertips, how can you get into the phone accessories market and ring in the cash?
Why Are Phone Accessories On The Rise
There are many reasons why phone accessories are on the rise. In the US alone, over 99% of people between 18-49 own a cellphone, with the average kid getting their first smartphone at just 10 years old.
This all worked to the advantage of Natalie Rebot, creator of Moonlite, a projector that clips on to nearly any phone and uses its flashlight to project children’s books onto walls and ceilings.
“We definitely considered the fact that everyone has a cellphone and that they’re super prevalent in almost every single country. The idea emerged organically and naturally through a bedtime ritual I had with my daughter and then the fact that everyone does have access to these devices made it that much more viable as a business,” she says.
Innovation Matters On Selling Phone Accessories
Innovation for convenience is also helping to drive the phone accessories market. For example, the idea of combining a phone case with a battery pack led to the creation of a battery case. And the market for these products has already hit over $4.1 billion. Some other cool phone accessories include waterproof Bluetooth earphones, VR phone headsets and if you have a couple of hundred bucks lying around: luxury phone cases to help keep your mobile looking as good as you.
Selling Phone Cases Online
Well, that’s entirely up to you. But selling something like phone cases is a great way to get started. They don’t cost much to produce; their light weight makes them easy to ship and hold inventory. With every new phone launch, there’s an opportunity to sell more cases. And, dropshipping is the easiest way to selling phone cases.
Why should you want dropshipping phone cases?
With the global mobile accessory market projected to be worth over $284 billion by 2026, it doesn’t seem to be running out of juice anytime soon. And if you’re looking to get into the industry, the ability to profit lies in the palm of your hands.
This is a product niche that has lasting recurring demand and global appeal. It’s a product that was seemingly made for dropshipping phone cases are lightweight. Suitable for ePacket shipping and there is an endless lineup of designs and case types and trends. But perhaps the most attractive aspect of dropshipping phone cases online is the high margins that you can make.
Did you know Americans hand over $5400 a year on impulse buys. That’s why you’re in luck.
There are tons of phone cases available for dropshipping on Oberlo and you can price plenty of these phone cases at a two-time markup and still offer them to your consumers for under 20 bucks. That’s well within range for attracting impulse purchases phone cases are also well suited to cross-selling and therefore can lead to great revenue too.
Think about it: “Would you like fries with that?” is the mother of all cross sales because fries are perfect with a hamburger. So when you come to sell phone cases, don’t cross sell with fries instead.
Product Recommendation: Phone Cases
How about suggesting your customers also buy something like this magnetic phone holder which are a fun and highly practical item that perfectly complements a phone case.
This mini waterproof case is a godsend for people who can’t help but gram while they’re making a splash on vacation. It doesn’t cost much either which makes it a touch more
compelling for an impulse buyer.
Now you don’t have to be shy with the items you cross-sell to your customers. You can be more ambitious with a great suggestion that has a slightly higher price tag than the magnet or waterproof case, such as this wireless phone charger. This is an incredibly practical product that virtually all phone owners would want to use. In particular, Apple device owners who are quite limited in choice when it comes to wireless chargers.
I’ll write about a great app for cross-selling a little later on but for now, that’s enough on cross-selling and why you may want to start dropshipping phone cases online.
There is a huge array of phone cases that you can dropship. To keep things simple for you and your customers I recommend sourcing your phone case products from a single supplier; that will give you a much clearer overview of shipping times, costs, and stock numbers for your products than if you are dealing with multiple suppliers all with different options.
If you can go with an Obero Verified Supplier or an Oberlo supplier. It’s worth remembering that Verified Suppliers have low dispute rates and thousands of orders worth of experience in dropshipping. So you’re far more likely to have a reliable and effective supply line with Verified Suppliers.
Like irobotbox and Oberlo suppliers like Mmore, Wenyi, Pixels and Milky Way Cases, all offer a wide range of phone cases. Picking a few cases from one of these suppliers also helps you focus on a specific type of phone case.
For example these wooden ones, or perhaps something more professional like a leather case. There are many more, such as anti-knock protective options like this one for you to choose from. You may find that settling on a specific type of phone case helps you narrow down your advertising efforts, which is how you’re going to sell these bad boys in the end. And the only way you’ll get buyers for your case is if you do some solid work with your marketing.
Know Your Audience Before Dropshipping Phone Cases
To do that, you will need to learn as much as you can about your audience. So when you see a phone case or a range of cases that you’d like to sell, ask yourself these questions about the potential customer:
- Are they male or female?
- How old are they? What brands do they follow?
- What hashtags do they follow?
I’ve conducted a small case study for social media advertising. We took this “fries before guys” phone case as a guinea pig. It comes from the supplier I mentioned earlier, Milkyway Cases.
So, looking at this phone case, what can we deduce to help kick off Facebook advertising campaign?
Let’s begin with the slogan, “fries before guys”. It’s safe to say this kind of slogan is probably aimed at attracting a young, playful female consumer. The fun, safe for work nature of this slogan makes me think this phone case should be aimed at an audience of women who are relatively young.
Let’s say 25 and under. This young customer may follow McDonald’s on social media. I say that because the fries container on the phone case has a similar shape and color scheme as the classic McDonald’s fries carton. These answers are a great starting point for beginning our Facebook advertising campaigns. This will really help us find an audience.
Phone Case Advertising On Facebook
Look how we can do it on Facebook now. Let’s fire up audience insights and enter in the supposed profile of the audience we just created. Aged 18 to 25. Female. I’ve entered “interested in online shopping” because, remember, we’re looking for impulse buyers here. Other interests are McDonald’s, and as we are selling phone cases the audience must be interested in phones, right? So let’s go with iPhone because why not?
We’re trying things out for now. As we see here this group is responsive to ads at an above average rate for Facebook. That’s promising, as is this column down here. Now the cool thing about Facebook Insights like this as you can see from which device the audience accesses Facebook This isn’t always useful but when it comes to selling phone cases it definitely is.
So we see here how much of our audience uses an iPhone for example, this is knowledge we can use to our advantage especially when it comes to targeting potential customers of a “fries before guys” iPhone case.
Alright, this isn’t foolproof we made a few assumptions. Perhaps our phone case customer likes Burger King and Samsung. The less questions you can answer the more money you’ll have to spend testing ads to find out what your market is.
Be as smart as you can right off the bat and start by narrowing down your audience with a few educated guesses so you can begin retargeting and retargeting. There are some things you need to know about targeting and I’ll share them with you a little later.
But for now back to our phone case audience, what about our final question hashtags?
Well, would you look at that “fries before guys” has its own hashtag. In fact, it has quite a few. Each of a different kind of fries emoji at the end of the hashtag. But if we take the main one as an example we see that it has over a hundred thousand posts It gets tons of traffic and I haven’t seen a single post about our phone case. That means we have zero competition.
If we want to target this case at followers and users of this hashtag now an awesome thing about Dropshipping is you don’t have to stock this one “fries before guys” phone case just because you are running ads for it.
You can stock many phone cases. You may find that customers who visit your store because of the “fries before guys” case actually add a different case to their cart. You won’t be able to predict such situations but it’s good to take advantage of them. When they come you can do that by adding a range of phone cases to your store with Oberlo. It only takes a minute and because you’re dropshipping, you don’t have to worry about inventory if one of your products isn’t selling as well as others.
How To Cross Sell Phone Cases
All right, I think I’ve made a good argument for selling this kind of product online. But before I rest my case, I have to give you some resources.
First up is that awesome app I promised you that can turbo charge your cross-selling efforts. Bold upsell is a sales and conversion optimization app available in the Shopify app store.
Let’s take a quick look here at the example store that shows the app in action we’ve Bold Upsell when a customer chooses to add an item to cart or clicks on the checkout button you automatically offer them an additional item that they can add directly from the pop-up. If you have a few different products they might like, you can show multiple offers and let them scroll through to pick their favourites.
I wrote earlier about retargeting ads on Facebook. Well, for that you’ll need the help of the Facebook Pixel. Pixel can skyrocket your marketing on Facebook.
Muammer is a Marketing Analytics Manager at Turkcell. His mission is to empower entrepreneurs and to help them achieve their goals. He also has a passion for illustration.