When you’re getting started with your dropshipping store, there are certain expenses which you’ll need to pay, like your monthly Shopify subscription, which has 14 days free trial and then will cost $29 a month.
When you’re designing your store, you can use a free theme, but you may want to spend some of your business funds for custom designs, like a one-of-a-kind logo. I’d budget $20-$50 USD for this – but honestly, you can make your design and create your own logo, so you don’t need any custom designs to make a sale.
You might also want to place some test orders before you launch your dropshipping store – just so you can review the quality of the items which you’ll be selling, and put yourself in the shoes of your future customers. I’d budget another $30 for this, but again, this isn’t essential.
Now, when you’re getting started with your store, there’s no guarantee that you’ll draw any visitors to your store. Moreover, if you have no visitors, you won’t be able to make any sales. This is why it’s imperative that you budget some money for paid marketing campaigns when you’re getting started with your store. Also, the question of how much money you’ll need for those paid marketing campaigns is a tough one. Really – it all depends on what you’re selling, and whom you’re selling to.
With paid marketing campaigns, you’re paying for clicks. So, if you set up Facebook ads, you’ll be paying for visits to your online store. Factor in the fact that the average global conversion rate is 2%, which means that you’ll need to draw an average of 50 visitors to your store before you can make a sale. So – it’s tough to give you a final figure to how much money you’ll need for marketing. I’d say a baseline that you’d need to get started would be $150, just so you can test out some campaigns, find the right audience, and hopefully begin to make some sales.
I do recommend trying out Facebook ads for your paid marketing campaigns. If you’re interested in learning more about them, you can check Shopify’s Facebook ads guide for beginners.
All in all, you’ll need at least $180USD to get your store up and running with Shopify and to draw visitors to your products. I hope this helped you with your store, and I wish you the best of luck to you and your store.
Muammer is a Marketing Analytics Manager at Turkcell. His mission is to empower entrepreneurs and to help them achieve their goals. He also has a passion for illustration.