Whether you’re already running an apparel online store and need some inspiration from best fashion stores, or you’re thinking of setting one up, it’s helpful to take notes from the merchants who are crushing it with their Shopify fashion stores.
If fashion and apparel is your niche, then you’ll love this article. We’re looking at some of the most inspirational online fashion stores on Shopify. We’re going to study the awesome marketing techniques and unbeatable product selection behind the best Shopify stores in the apparel niche and I’ll also share some numbers to prove just how well these stores are doing.
Okay, let’s start to count down best fashion stores!
Negative Underwear wants to help women feel confident in their own bodies. They sell minimalistic underwear without the usual frills like bows and push-up pads.
Their unconventional approach to underwear has led to unconventional success: this Shopify store’s revenue grew 150% just a few years after they launched.
Negative Underwear has gotten positive press from big publications like Forbes, Vogue, and The Wall Street Journal for designing functional underwear without compromising on appearance.
But what Negative Underwear does really well?
Every store visitor sees a pop-up announcing their monthly $100 gift card giveaway. All the visitor has to do is enter the email address for a chance to win. This giveaway is so compelling and so simple to enter.
Ugmonk originally started as a side project for its founder, Jeff Sheldon. Today, the company has shipped tens of thousands of products to over 60 countries around the world. Ugmonk is a case study masterclass in branding.
Their products range from everyday clothing to workspace-related products, all featuring clean graphic designs. Ugmonk’s shirts from this Shopify shop have been spotted all over television and the web, and have even been in an episode of Project Runway and Cougar Town. Entrepreneurs interested in starting a print in demand store would do well to study Ugmonk’s success.
After all, with print on demand, the design is one of the few things that differentiate your products from your competitors’.
For more information on starting a print on demand store, check How to Start Online T-Shirt Business article.
Taylor Stitch launched its Shopify store in 2010, selling custom and tailored menswear. Taylor Stitch offers Classic Men’s Clothing Inspired and Designed in California. How cool does that sound?
Taylor Stitch is great at building strong relationships with their customers. One way they do this is by soliciting user-generated content. Taylor Stitch encourages customers to share their individual stories. Over the years, customers have shared amazing stories and pictures from fly fishing trips, motorcycle crashes, hurricane cleanups, and wedding days.
Thanks in part to these marketing efforts, Taylor Stitch’s revenue has tripled each year since their launch. Just three years after it opened for business, the company made $1.5 million in sales, and it has continued to grow since then.
And despite all those sales, Taylor Stitch’s home page still advertises a deeply discounted special offer: 20% off a customer’s first purchase, in exchange for their email. It just goes to show that no store is too big or too profitable for clever, tried and tested marketing techniques.
3. MARC WENN
All products in this store are designed by Marc Wenn in London. The focus is on shoes, wrist watches, and backpacks. When starting out, Marc Wenn advises entrepreneurs do many things that don’t scale to ensure good business.
For example, Marc suggests that personally emailing the first 100 customers to say thank you will go a very long way for any business, just as it did for his Shopify store.
This is true no matter what screen the customer is on, as these photos are optimized for both desktop and mobile devices. You’ll notice that despite the success of this store, Marc Wenn still promotes discounts, as you can see here with the “10% off today’s order” button.
Bremont is a British luxury watchmaker that produces beautifully engineered chronometer timepieces. Every year Bremont produces approximately 8,000 to 10,00 watches.
In 2017, there were rumours that the company made 15 million pounds. For this Shopify store, time really is money. Lots of it.
Spend a few minutes on this website. This is a watch brand that wouldn’t look or feel out of place in the company of Rolex. They have beautiful videos and engaging blog content that defines the brand by association with British culture and men’s sports teams.
This line of bags for moms and their children earns 25% of its revenue from their online Shopify store. The profit margin on online sales is higher due to the higher margins – all thanks to direct sales, with no portion of revenue going to a third-party retailer.
It’s worth studying SoYoung’s marketing techniques. For example, they sell bags not just to proud mothers, but to their children too. That’s a smart way of selling two products to every one adult customer.
Thanks for reading, and if you would like to see more of the best Shopify stores in 2019 and more free marketing advice, enter your mail and hit “get lessons” button.
Muammer is a Marketing Analytics Manager at Turkcell. His mission is to empower entrepreneurs and to help them achieve their goals. He also has a passion for illustration.