Starting a business is an awesome experience. There’s nothing like waking up to a new sales alert or getting an email from a satisfied customer. So what are the most important e-commerce tips for building, launching and growing your store?
Here Are 20 E-commerce Tips And Tricks
- Set SMART Goals
- Don’t Pocket The Profits Just Yet
- Don’t Hide Behind Books
- Pick a Popular But Reliable Niche
- Make Sure Customers Have Access to Relevant Information
- Put Thought Into Your Copy
- Add a Flash Sale Section
- Start Building Relationships With Relevant Influencers
- Give Out Discounts
- Be Specific With Your Product Categories
- Create a Loyalty Program
- Create Unique Content
- Offer Free Shipping
- Create Product Videos
- Create Ads From Day One
- Learn To Recover Abandoned Carts
- Talk To Your Customers And Get To Know Their Needs
- Start Building Links
- Think Of Ways To Put Your Customer On A Pedestal
1- Set SMART Goals
Whether you want to have a nice little side hustle or a monster seven-figure store, make sure that you have SMART goals.
SMART stands for:
It’s important to keep these factors in mind when setting your goals. For example, instead of setting a goal like “Become a successful e-commerce merchant”, go for something like, “Sell one product within one month of launching my online store.”
Well-defined targets make success easier to attain – and replicate. And don’t go easy on yourself either. Set tight deadlines for ambitious goals. It’s a little counterintuitive lesson in psychology: You’ll be more motivated to achieve big goals than small ones.
2- Don’t Pocket The Profits Just Yet
It can be tempting to pocket your first profits. But if you want your business to grow, you’ll need to reinvest that money. You know how the saying goes -you have to spend money to make money. The most successful store owners out there will tell you to reinvest your first profits in advertising.
So create several small-budget ads -at about 50 bucks a pop or 5 bucks a pop -to see which products customers respond to best. Once you’ve found your winning ad, start spending more on ads to ramp up sales.
3- Don’t Hide Behind Books
Procrastination is a funny thing. Sometimes people don’t even realise they’re doing it. Yes, it’s great to be active in e-commerce communities, read blogs for tips, and take the occasional online course. But you’re not going to get your first sale if all you do is listen to business podcasts.
You need to PUT IN THE WORK.
I promise you, you’re going to learn so much more by DOING than by Googling.
And if you mess up?
Don’t worry about it. Mistakes are learning opportunities. Commit to figuring things out as you go along, be patient with yourself, and keep working at your business until you hit those SMART goals. I believe you can succeed, and if you need a little encouragement, just drop a comment.
4- Pick a Popular But Reliable Niche
Launching a store based on a trend can be risky. For starters, most people discover a trend when it peaks. At that point, it might be too late to make a big profit. It’s also hard to know whether or not today’s hot items will still be hot in a month.
For example, fidget spinners exploded in popularity and then kinda disappeared. On the other hand, when leggings first emerged, no one was really sure if they would last. Years later, we know that they did indeed last. You want something that you can count on for years to come. You can capitalise on trending products related to your niche, but don’t base your entire store on a short-term trend.
Focus on evergreen niches that stand the test of time –products related to fashion, fitness, pets, phone accessories, beauty or jewellery. Your business is more likely to survive year one, two, and five if you stick to popular, stable niches, with trendy pieces thrown in only now and then.
5- Make Sure Customers Have Access to Relevant Information
You’ll want to make sure your customers have access to all the information they need to make an informed purchase. That includes any relevant info about product sizes, colours and materials, as well as details on shipping and return policies. Getting these details to your customers straight away will help set expectations and put them at ease.
Make a dedicated page for shipping and return policies, and consider creating a Frequently Asked Questions page as well. Make sure you also include a contact page on your site’s navigation, so that customers know they can reach out with specific questions that might pop up.
6- Put Thought Into Your Copy
Some merchants make the mistake of importing supplier product descriptions along with their products. While it’s great to keep the essential information in those descriptions, writing original, informative descriptions about your products will help you get more sales. After all, people will read the copy if they’re on the fence about a purchase.
For example, if you sell dresses at your store, you might mention how great your shoppers will look at their next event, or how the cut of the dress will flatter their figure. When writing product copy, talk about the best features of the product. Explain how easy the product is to use. Help customers visualise how your product will improve their life or help them solve a problem. That will turn your store’s browsers into buyers.
7- Add a Flash Sale Section
Urgency can help increase sales. And one of the easiest ways to create a sense of urgency is by adding a flash sale section to your store. Apps like
Be sure to rotate the products you feature in this section at least once a week so that customers keep coming back to see what’s on sale. And make sure you add your Flash Sale section to your top navigation so that customers can easily find your sale products.
8- Start Building Relationships With Relevant Influencers
Influencer marketing can be a great way to broadcast your brand far and wide. However, it can take a few months to build relationships with high-quality influencers in your niche. While you’re just getting started, make an effort to find and engage with those top influencers. If you need help tracking down the best influencers for your brand, try checking out an influencer platform like Hey Influencers, FameBit. There, you’ll get an overview of the most influential people in your niche, how much noise they could make about your store, and how much it’ll cost you to make that noise.
9- Give Out Discounts
Shoppers love a good price, and if there’s a discount on top of that good price -Hey, all the better. There are lots of ways to give away discount codes.
For example, you can have a popup on your homepage where you offer 15% off in exchange for a visitor’s email address. You can post temporary discount codes on social media. You can also feature an offers page in your site’s header.
No matter which tactic you choose, make sure you do the math and keep your profit margins safe. Discount codes should be a win-win for you and your customers.
10- Find An E-commerce Brand To Look Up To
In e-commerce, you really don’t need to find a mentor to hold your hand for . Instead, identify a couple of successful e-commerce stores you love, and study them closely.
- What do they do that works?
- What tactics do they avoid that you see in other e-commerce stores?
- What is it about these stores that you find so engaging?
You don’t need to copy these stores to succeed. You just need to take notes. Every time your favourite e-commerce store sends you an email, jot down that email’s headline.
Every time you’re compelled to look at their products, write down what caught your eye. And every time you make an online purchase, ask yourself why. After all, you’re a customer too -learn from your impulses!
11- Be Specific With Your Product Categories
As your store grows and you offer more and more products, you’ll want to be super specific with your product categories. This will let your customers easily find what they’re looking for. Product categories like ‘Women’ and ‘Children’ don’t really help your shoppers quickly find what they’re looking for.
Look at how Amazon organises its product categories. It’s uber precise. The easier you make it for a customer to find exactly what they’re looking for, the more likely they’ll buy from your store.
12- Create a Loyalty Program
New customers are awesome, don’t get me wrong. But it costs up to 10 times more to acquire a new customer than to make a repeat buyer out of an existing customer. Also, returning customers spend about 67% more than new customers. That means it’s more affordable and rewarding to keep the customers you already have.
There are several great ways to reward loyal customers. Consider sending them a discount on their birthday, offering them a small gift with their third purchase, or running a special contest just for them. All of these perks reward repeat customers, and over the long-term, the more customers you can keep, the more money your business will save and make.
13- Create Unique Content
If you’re a dropshipping entrepreneur, odds are you need to find a way to stand out among your competitors. The easiest way to do this is by creating unique content. Pumping out blog posts each week is a great way to build an audience and educate visitors while keeping your website looking fresh and up to date.
You can always find topics for your content. If you’re in the yoga niche, you could post about your 10 favourite yoga poses on YouTube. If you’re in the pet niche, review some of the best pet apps out there. Bottom line: Unique content can go a long way to increase your store’s visibility, a key factor in boosting sales. content will increase visibility and increase sales.
14- Offer Free Shipping
Testing free versus paid shipping is important. But when you have a new store, it’s a good idea to go ahead and offer free shipping to incentivise sales.
Especially if people don’t know your store yet, free shipping is a little nudge in the right direction. If you dropship with
15- Create Product Videos
Product videos can help boost conversions and increase sales for your store. You can add product videos to your product page to show different angles or demonstrate how to use it. You can also use product videos as a marketing tool on Facebook or Instagram. Creating video content can be time-consuming, but it’ll give your brand a competitive advantage.
16- Create Ads From Day One
Ads on Instagram and Facebook bring in traffic that converts into customers. Now, for the first couple of weeks, you’re going to be in experimentation mode. Use ads to figure out which products your audience likes the most by switching the products in the ad and seeing which gets the most clicks.
As well, test multiple price points and make sure your product price is sustainable given the cost of advertising. Keep adjusting the dials until you find
17- Learn to Recover Abandoned Carts
Test out different abandoned cart apps and email formats. The abandoned cart rate, on average, falls somewhere between 60-80%. So it’s normal for customers to abandon their carts. But you should do everything you can to get those customers back.
If you have the customer’s email address, send a follow-up and nudge them to complete the purchase. But don’t stop there! Consider sending at least two more follow-up emails. In each of those emails, offer an additional discount to sweeten the sale and convert the customer.
18- Talk To Your Customers And Get To Know Their Needs
Building relationships with customers are time-consuming but super important. A simple thing you can do to get better insights
19- Start Building Links
To reduce ad spend while increasing revenue, it’s important to build external backlinks. Backlinks are links on other websites that take people to your online store. You build backlinks by promoting your products on relevant and popular blogs or websites.
You can also reach out and offer to write guest posts on these same blogs. The more sources you have driving traffic to your website, the less you’ll spend on ads. And once you’ve gotten clicks to your website, you can retarget visitors with your best selling products.
20- Think Of Ways To Put Your Customer On A Pedestal
If you treat your customers right, they’ll keep coming back. Stay in touch with them. Show them that you appreciate them. Try hosting a ‘Customer Appreciation Event’ where you give them first access to new products or an additional discount. Sending thank you note letting them know how much you appreciate their business will also go a long way.
Brainstorm things you can do for your customers that’ll make them happy and your customers will likely return the favour by buying from your store again.
Muammer is a Marketing Analytics Manager at Turkcell. His mission is to empower entrepreneurs and to help them achieve their goals. He also has a passion for illustration.