Maybe you’re one of the many budding entrepreneurs eager to start your own online store. But there’s just one problem… you don’t know what you want to sell. Now, it’s no secret that coming up with a unique e-commerce business is easier said than done. But the truth is, you really don’t need to reinvent the wheel to be successful. So, I’m going to share 10 products that you can sell online to have a proven track record of success.
1- HIIT Equipment
To kick off our list, we’ve got HIIT equipment. Now you may be wondering, what on earth is HIIT equipment. It sounds a little strange it stands for “High-Intensity Interval Training”, and it’s a fitness trend that has been steadily growing in popularity over the past few years. Common products to sell online that HIIT fans tend to purchase fitness mats, jump ropes, and resistance bands. These products come in many different colours and variations, so you should be able to find something that fits your brand and appeals to your customers.
If you’re interested in starting a fitness brand, a HIIT store could be a good option for you. It’s still a relatively untapped niche, and your target audience will be highly engaged buyers who are always looking for the new product that will help them train harder.
2- Matcha Tea
Matcha tea is a finely ground green tea powder from China. It’s delicious, and it’s one of the many traditional Asian products to sell online that’s now finding massive success in Western markets. Sales for matcha tea have been on the rise for the last 10 years, and stats show that matcha products will continue to grow in popularity.
Besides tasting great, these products offer tons of health benefits: matcha is known to improve metabolism and detox the body. These health benefits are great for marketing campaigns, mainly if you’re targeting health and fitness enthusiasts. If you
3- Beard Oil
Next up on our list is beard oil -an extremely popular product for men with beards. Beard oil works by moisturising facial hair and the skin beneath the beard. It helps to soften the hair and can be used as a styling agent as well. It’s
Since it’s primarily men who buy beard oil, you’ll be able to run targeted ads directed mostly at men, which should cut down your marketing costs a bit. Knowing who your audience is will help you create compelling marketing campaigns and communicate with an engaged audience of proudly bearded buyers.
4- Smartphone Power Banks
A smartphone power bank is essentially a portable battery that’s easy to carry around. If one of your mobile devices runs out of juice, you can connect it to the power bank, and you’ll be up and running again in no time. An incredible 80% of Internet users own a mobile device, and as I’m sure you know, nothing is worse than running out of battery.
As smartphones continue to grow in popularity, so well smartphone power banks and that growth represents a ton of potential that you can capitalise on. Also, power banks are perfect for a dropshipping business -they’re light, relatively cheap to source, and you can make decent margins by selling them.
Now, many power banks run on lithium-ion batteries. You’ll want to do your homework to make sure that you’re allowed to sell them in whatever countries you’re targeting for sales.
5- Phone Cases
The phone accessories industry is hot, and it’s been that way for some time. That’s why we’ve added cell phone cases to our list of proven product ideas. Phone cases account for more than 20% of the total phone accessories industry, so the market for these products is evident. On top of that, I don’t see this niche disappearing anytime soon. The list of new phone models is continuously being updated, so you’ll always find that you have new phone cases to sell.
This is perfect for
6- Cat Eye Sunglasses
If you’ve been thinking about starting a women’s fashion store, cat eye sunglasses could be a good option for you. The market for these products is huge -over 3.5 billion sunglasses are sold each year across the globe. If you can capitalise on even a tiny percentage of that, you’re going to be a happy camper.
When you’re marketing these products, you’ll likely want to tap into the Instagram influence market. You can offer influencers a commission for selling your sunglasses -that way you’ll only pay a fee for the products which they actually sold for your business, rather than the usual “pay per promoted post” business model.
7- Enamel Pins
Enamel pens have been exploding in popularity over the past two years, and they show absolutely no sign of slowing down. The great thing about these pens is that they come in so many different styles! There are literally thousands of different pins, so just think about the huge inventory you can offer your customers. And if you’re
Enamel pins are relatively inexpensive when sold individually so it might be hard to make decent margins once you’ve accounted for marketing and shipping fees. You can get around this by creating bundles of enamel pins for your store. This will help you to cover your shipping fees, and sell more products!
8- Pool Inflatables
Over the past few months, we’ve seen celebrities, and social media influencers show a lot of love for pool inflatables. I’m sure you’ve seen the unicorns, pink flamingos, and my personal favourite -the giant
9- Lace Bras
If you’re looking to dive into women’s fashion, lace bras could be the perfect business idea for you. These products have been popular for a few years already. If you’re interested in selling these products, this is a great time to get in the market. Just be careful when you’re marketing these products, especially if you decide to use Facebook advertising.
Ads which feature any type of seductive imagery can get rejected by Facebook. So I advise that you feature the bras on vibrant backgrounds, rather than on models.
In the past, these products were strictly warned as lingerie. Now, however, they’ve made their way into mainstream fashion. These days, women wear body suits as tops, and this trend has boosted the product’s popularity.
What makes bodysuits perfect for
-There are tons of different colours, patterns, and styles to choose from. This means more choices for your customer and a greater likelihood that they’ll find exactly what they’re looking for.
That’s it! That’s the list of tried-and-true product ideas that you can import into your store today. I hope these ideas have inspired you to start dropshipping. If you want to find another product idea check these 8 strategies for finding product ideas.
Muammer is a Marketing Analytics Manager at Turkcell. His mission is to empower entrepreneurs and to help them achieve their goals. He also has a passion for illustration.