Today I’m going to write about the six important aliexpress dropshipping tips that new sellers should do when they start dropshipping in their own AliExpress store. Now, if you don’t use these six tips, they may cost to sellers thousands of dollars in lost sales. So if you want to find out what these tips are, keep reading this article.
Dropshipping Tips #1
Buy From Reputable Sellers
A question I get asked a lot from people is whether they need to order an item for themselves before they dropship it.
After all, how can they trust that the item is good quality if they haven’t purchased it for themselves first?
And how can they trust a supplier to ship it out on time?
Well, if this is something you’re worried about, then I’ve got a good solution for you, work with reputable AliExpress sellers.
When you’re dropshipping from AliExpress, you should always be looking for suppliers that have a proven track record and excellent reviews. Doing that is easy. Firstly, search for the item that you want to source.
Next, come here and tick this box so that AliExpress will filter the results only to show you suppliers that have 4+ star ratings. Next, click orders. Now AliExpress will list the results based on the number of orders a supplier has fulfilled for an item.
Use this to find suppliers that have the highest number of orders while also maintaining a 4 stars rating from buyers.
Working with reputable suppliers means that you can trust them to send the orders out on time, meaning you will have happy customers. It also indicates that the customers were happy with the quality of the item that they received. This means that you know you’re dropshipping good products without having to purchase it first and happy customers make for repeat buyers.
Dropshipping Tips #2
Talk to the Suppliers
Now, when it comes down to suppliers, they’re the ones that determine how much you make and well, how much you either spend, lose, etc. So when it comes down to it, make sure you’re talking to your supplier. Go out there and see if you can work out better rates. If you have to pay for shipping, see if you can get free shipping, better rates, faster delivery, whatever it is. Negotiate. Talk to them. Get to know your suppliers.
Not all suppliers are created equally. Some might only have 500 units of one particular product. Another one might have an unlimited supply because they’re manufacturing it right there and then at their plant.
Dropshipping Tips #3
Creating a Niche Store
Many people ask the same question on Facebook groups. “Should I open a store around a specific niche like coffee and only sell coffee accessories and items in it or should I open a general store like WalMart and sell anything that I can find in it?
Choice is a double-edged sword. Choice creates distractions for the buyer. The goal here is to set up a store that sells very best coffee accessories and items so that it will excite someone who is interested in coffee. That way when they come to your store, they’ll see exactly what they want to buy, and they’ll be compelled to purchase it right now.
If instead they’re distracted by a whole host of other items that they don’t want, then their conversion rates will drop off along with your sales. And here is something else, by focusing on one specific niche for each website, that means that you can improve your branding around it.
If you open a general store, then you’re going to have to have lukewarm branding that won’t really appeal to anyone. However, if you instead choose to focus your store around a specific niche like coffee accessories, that means that you can pick your store name, your store logo, your address, and your website theme and colour scheme to fit perfectly with coffee. And by doing this, you will increase your conversions and sales.
Don’t worry about the people that aren’t interested in coffee and won’t buy from you. Instead, just focus on converting coffee lovers. What you need to do is not focus on everybody. Instead, you need to pick a customer base and stick to it.
You see, when you set up your store for AliExpress dropshipping, whether it’s with Shopify or WooCommerce, you’ve got tons of options over how to brand it. You have choices over your domain name, you have choices over your website colour scheme, you’ve got tons of options, but on Amazon, you don’t. On there, you have very limited options for branding your Amazon merchant store listing. And plus, very few people click through anyway. It’s just not the culture of Amazon buyers.
The only reason why they’ll usually click through is to check out your feedback score. Because you see, it’s actually kind of funny. On Amazon, customers are usually buying from third-party merchants, but they don’t tend to think of it that way. Instead, they tend to think of it as though they’re buying directly from Amazon.
So branding your store on Amazon isn’t going to increase your conversions. Because of that, it’s far more important and a much better strategy to just list any item that you find that is profitable using the right methods, even if the items aren’t related to each other. But with your AliExpress dropshipping store, you have a huge opportunity to manage your branding, so take advantage of it.
Dropshipping Tips #4
Don’t Go After the Best Sellers
When you go into a site like AliExpress, you’re going to see a best sellers tab, and I know so many people go there to take a look at what’s selling and they think, “Man, I can add this right into my store.”
Well, it’s not how it works. The best sellers might not work for you. What you need to do is to go out there and do your research. So when you’re going out there and using a site like Alibaba and AliExpress, don’t go for the best sellers. Bestsellers are great to do your preliminary research on the category or the niche that you want to dive into, but it’s not the end-all-be-all. So what I can tell you is it’s a place for you to get an idea, the groundwork of what you need to dive into.
Dropshipping Tips #5
Implementing upsells is an excellent idea that can double your revenue overnight. When you go to McDonald’s, and you order a Big Mac regular combo, what do they always ask you? “Do you want to upsize that?” They do this because they know that you want fries and a drink, so the chances are that you want a bigger fries and drink. Now suddenly, instead of spending $5, you’re now spending $6, and the only thing that they had to do to get that $1 extra revenue out of you simply asked.
Now think about it. If McDonald’s successfully upsells five customers by simply asking them if they want to have a large combo instead of a regular one, they’ve now increased their revenue by $5. That is the equivalent to one whole new customer buying a regular Big Mac combo.
Now, what’s easier, spending a few seconds asking your preexisting customers if they’d like to upsize or investing in new marketing and research and outreach to acquire a whole new customer?
Obviously, it’s the former, but most people ignore this, and they slave away and spend tons of money on paid ads trying to get new customers and leave this free, easy money on the table.
So apply this to your AliExpress store. What items can you upsell to your customers?
Dropshipping Tips #6
Follow the Data
You have a bunch of tools at your disposal, which is the Google Keyword tool which tells you the number of searches that are coming in for that particular keyword or that particular search phrase every single month. Then you have the Audience Insight tool from Facebook themselves, which tells you purchasing behaviour. It tells you other pages and other demographics of people that you can target.
So when it comes down to it, don’t ever waste your time on what you think will work. Rather, go out there and get data that is proven actually to purchase your products.
So when you know how to create a successful dropshipping store, you’re not going out there blindly and trying to figure out something that works. Rather you have data that works %100 and you know exactly where you need to go.
So those there are the six important tips that new AliExpress dropshippers should follow to avoid cost them thousands of dollars in lost sales and profits. Now that you know what they are, you can follow these tips and shortcut your way to success.
Muammer is a Marketing Analytics Manager at Turkcell. His mission is to empower entrepreneurs and to help them achieve their goals. He also has a passion for illustration.