In this article, I’m going to share five great family dropshipping niches in 2020. These family niche ideas are super relevant if you’re dropshipping with Shopify and Spocket. I’ll tell you why I recommend dropshipping products in a niche over a general store. I’ll also share winning products to sell for all the niches on this list.
By the end of this article, you’ll know:
- How niche stores can increase sales for a lower cost
- How to use niche content to keep customers coming back
- Winning product ideas for every family niche
Before I get on with the list, let’s make sure we’re on the same page about dropshipping.
Dropshipping is one of the easiest ways to start an online business. Instead of buying tons of inventory for your Shopify store, you only order products when you get sales. Your supplier ships your orders for you, so you can sell all over the world! Whether you’re new to Shopify, or an experienced Spocket dropshipper opening up a second, the decision between a general store or a niche store is as old as dropshipping itself!
First, let me explain the difference between the two. A dropshipping niche store carries products that fall under one specific category. They are complementary and share a similar audience. Niches can be bigger or smaller, depending on what you want to target.
An example of a big family niche would be baby clothes. An example of a smaller family niche would be streetwear-style baby clothes. A general store carries a variety of products that don’t necessarily have anything in common. Most often, they carry trending products from a variety of different niches. Big retail stores are a real-world example. General stores might carry trending kitchen gadgets alongside baby clothes and jewellery.
In dropshipping courses and videos, most instructors strictly suggest one or the other. In complete fairness, I have seen both works many times. However, there are a few reasons I suggest choosing a niche on Shopify over selling products in a general store.
First, a niche store makes it much easier to target a specific audience. When your dropshipping store is all set up, the next step is finding an audience to advertise to. This is one of the biggest challenges for both the beginner and experienced dropshipper. If your audience is too broad, you’ll see very low conversions. When you’re selling kitchen gadgets and skull rings in the same store, it is very difficult to find a small and targeted audience to advertise to. I’ve seen dropshippers make this mistake time and time again. If you’re running low-budget Facebook ads to a huge audience, they will not convert. Imagine casting a small fishing line into a random part of the ocean. While there are billions of fish, you might use the wrong bait for the fish in that area and end up empty-handed.
With a niche store, you’d be casting your small fishing line in a smaller lake. You’d know exactly what type of fish is most popular there, so you could use the right bait to catch them!
There’s a second advantage to having a dropshipping niche store. Once you do have some customers and traffic, a niche store will allow you to lower your cost per sale. When running a general store, you need to run ads individually for every product. Each individual product requires a unique audience and ad. Your Facebook Business Manager bill will quickly add up!
With a niche store, you can advertise a carousel of similar products to one audience. Even if you advertise a single product, that customer is more likely to be interested in checking out the other products in your store.
The last advantage of dropshipping niche stores have over general stores is returning customers. Once you’ve made a sale, you’ll have your customer’s email and can use it to send relevant content and product suggestions.
For example, If you’re selling streetwear-inspired baby clothes, you can confidently send your customers emails with baby clothing trends and similar products in your store.
If you’re running a general store, it will be much harder to convert previous customers again. If a customer buys a skull ring from your store, they will most likely not be interested when you suggest they buy a microwave cleaner next.
Alright, now you know that niche is the way to go. Let’s get started with the list of 5 growing Shopify family niches for dropshipping in 2020.
1. Wedding Niche
The first dropshipping family niche you can feel confident building a store around is weddings. Millennials have seriously changed the wedding industry today. The number of weddings in the United States has increased year after year. However, the way millennials plan their weddings has changed dramatically. One reason is cost.
On average, couples expect to pay $16,000 but end up spending roughly $29,000 on their weddings! While the bride might be attached to a pricey ring and gown, you can rest assured she is looking to save money on wedding decor. And these days, 80% of wedding planning is done online. That’s a huge opportunity for a wedding niche store!
Another advantage of this niche?
When planning a wedding, customers are shopping months in advance. That means shipping times are less of a concern. One winning product to consider selling in artificial flowers.
With flowers costing an average of $1800 per wedding, artificial flowers can help couples cut costs without cutting romance. There are dozens of more products in the Spocket marketplace to sell in a wedding-themed store.
2. Smart Home Niche
The recent introduction of smart speakers has changed the way we live at home. While smart speakers started as a novelty item for techies, they are now popular among many different types of people. They’ve changed the way we interact with other products in our homes. What started out as one smart speaker in the home has grown into more and more products for the modern smart home
You might be wondering why a customer would be interested in more smart home products if they already have a smart speaker.
Well, 70% of people who own one smart device express interest in buying another. This is the perfect audience for your smart home dropshipping store! Once a person has a product that helps them daily, they want more. It is estimated that 477 million smart home products will be shipped globally in 2020!
So now is definitely the time to build a smart home niche store. If you are wondering what products to sell in this niche, I suggest the Bluetooth tracker.Yes, you’ve seen one before. No, it’s not too saturated.
Bluetooth trackers used to be an effective novelty product for technology-driven folks. However, they required a smartphone to operate, and 10 years ago, not everyone had one. As smartphones have become more common, the market for this product has grown. This tracker is perfect for a slightly older audience. It’s helpful for anyone who has trouble keeping track of things.
3. Beauty Niche
If you know anyone who is a self-proclaimed makeup fanatic, you know there is no such thing as enough beauty products. The global cosmetic products market was valued at around $532 billion in 2017, and it’s expected to reach approximately $863 billion in 2024!
This market is exploding, creating the perfect opportunity for savvy dropshipper. You can think outside the box when it comes to selecting beauty products to sell. Although you can sell makeup, most makeup fanatics have brands they are already loyal to. However, there are plenty of related products that you can sell to this audience.
If you start a Shopify store in this niche, I suggest selling a Led Cosmetic Mirror!
If you enjoy wearing makeup or know someone who does, you’ll know that lighting is extremely important. Not only for doing your makeup but for showing it off too!
If you’re running Facebook ads for this product, I suggest researching the most popular makeup companies and building an audience around them. Makeup fanatics want to share their obsession with the rest of the community. Taking well-lit photos of their look is the perfect way to do it!
In addition to the led cosmetic mirror, consider selling makeup bags, or organizers for makeup palettes. If your audience is splurging on makeup, they’ll want a neat way to display and organize their cosmetics.
You can advertise your beauty niche store anywhere, but I suggest looking into Instagram or Youtube beauty influencers. Their followers are loyal and take their suggestions seriously. If they see that their favourite makeup guru using a led cosmetic mirror, they won’t think twice about ordering one.
4. Health and Wellness Niche
This one family niche shouldn’t come as a surprise. The health and wellness obsession is no longer a trend; it’s here to stay. Everyone is paying more attention to their well being and finding ways to live healthier.
The health and wellness industry is a $4 trillion market. In the last three years, the industry has grown at double the speed of the entire global market! That’s why this niche represents a great opportunity for dropshippers.
The product I suggest for your health and wellness store is Natural Latex Pillow.
When you look around you will see a lot of people looking their phones while bending their neck down. This is the modern health problem. With noticing that and importance of sleeping, you can offer comfortable nights to your customers by selling natural latex pillows.
Alongside various pillows, consider selling other wellness products, like water purifiers that attach directly to a sink. If your customer is concerned about one area of their health, they’re most likely interested in others as well.
5. Baby Niche
Although the baby niche has always been popular, the baby care industry has shown consistent growth in the millions over the last few years. This is the perfect niche to start selling in for a few reasons.
The first is that you are selling to an extremely passionate audience. Parents are willing to buy anything that will improve their lives and the lives of their children. The second reason is that the baby niche includes a pregnancy grace period. Expectant mothers will begin ordering products for their infants before they’re even born. That makes shipping times less of a concern.
Finally, 130 million babies are born each year, which means you’ll always have new customers. While they may not all be new mothers, they will be looking for new products to make their lives a little easier.
For that reason, the product I suggest selling in your baby teething products!
I’m sure many mothers wish this product were around when they had children! These are the perfect product for your store because they solve huge concern mothers have.
Teething is a frustrating and painful part of infancy for both child and mother, but these products help by giving the baby something safe to chew. This is a perfect product that not only looks cute but will solve a major problem for your customer.
Consider joining baby Facebook groups and looking into Instagram influencers to market this product. If an expecting mother hears another mother back this product, she will be far more inclined to purchase it.
To stay ahead of your competition in this niche, look for really unique products in the Spocket marketplace to add to your Shopify store. Although baby clothes will always be a good product to sell, many new gadgets and accessories solve problems new mothers have. Do your research and stay on top of what new products parents are buying to make their lives easier. Solving problems makes sales!